Amazon: Your Complete Solution for International Trade

Back in 1994, Jeff Bezos placed his bet on e-commerce — and he was right. Amazon has evolved from an online bookstore into a global powerhouse that doesn’t just sell products — it reshapes market dynamics. By 2024, the platform was serving hundreds of millions of buyers and sellers worldwide, and its founder’s net worth exceeded $37 billion.

Today, Amazon is far more than just an online store. It’s a multi-layered business infrastructure that includes logistics, payment solutions, customer support, marketing, and analytics. Millions of products are sold on the platform — from electronics and textiles to food products and personal care items.

Thanks to our experience launching dozens of Ukrainian brands on Amazon, we know for a fact: this platform is one of the most effective tools for entering international markets.

Why Amazon Is the Right Choice in 2025

Amazon remains the undisputed leader in global e-commerce. It’s more than just a marketplace — it’s an ecosystem with millions of active shoppers, a reliable fulfillment network, and flexible advertising tools. The platform is equally effective for small manufacturers seeking new markets and for large companies looking to scale.

As of 2025, Amazon holds over 40% of the U.S. eCommerce market, accounting for $540 billion in sales volume. There are over 1.9 million active sellers on the platform, and every minute, small businesses in the U.S. sell more than 4,000 products on Amazon.

Amazon is the first place shoppers go — more than 60% of U.S. consumers begin their product search on Amazon rather than on Google. This creates a unique environment where even lesser-known brands can quickly find their audience — if they follow Amazon’s rules.

For Ukrainian entrepreneurs, this is more than just an opportunity — it’s a tangible gateway to global markets. An increasing number of Ukrainian brands are using Amazon as a scaling tool. Many have already achieved stable sales through the right strategy, product adaptation to market demands, and expert guidance.

First Steps to Launching on Amazon: What You Need to Know in 2025

Before launching on Amazon, it’s essential to familiarize yourself with the platform’s product compliance requirements and the specific restrictions related to different product categories.

For Ukrainian entrepreneurs planning to sell on Amazon, there are certain rules to follow. Some product categories require mandatory certification or additional approvals. For example, to enter the U.S. market with food products or certain types of cosmetics, you must register with the FDA (U.S. Food and Drug Administration). Specific groups of products — such as canned goods — are also subject to special requirements, including FCE (Food Canning Establishment) registration. Before launching food or cosmetic products, it is strongly recommended to carefully review all relevant compliance and certification requirements, as they vary by product category.

It’s also important to keep in mind that not all products can be imported into and sold in the U.S. For instance, the import of meat from Ukraine to the U.S. is prohibited, which automatically rules out the possibility of listing such items on Amazon.

If you’re targeting the European market, you’ll need to align with the regulations of each specific country. Certain categories may require additional permits, certifications, or product testing, which must be considered during your export planning.

In addition to Amazon’s general selling policies, the platform imposes category-specific requirements. For example, gel nail polishes are classified as HazMat (hazardous materials) and therefore require appropriate safety documentation. There are many similar cases, so it’s important to check the selling requirements for each product individually.

To avoid costly mistakes and unexpected complications, it is highly advisable to consult with specialists who can help you navigate the compliance landscape and prepare the required documentation for launching on Amazon.

If you are just getting started with selling on Amazon, here are a few tips to help you take your first steps with more confidence:

1. Before you start selling on Amazon, it is crucial to conduct a detailed analysis of your niche and evaluate the competitive landscape. This step will help you avoid unnecessary expenses and complications in the future. The experts at Disqover Agency have extensive experience in conducting in-depth market research and can help you develop a clear and consistent launch strategy for entering the platform.

2. When it comes to the next step — setting up your Amazon Seller account — it’s important to follow a clear plan and prepare thoroughly, as the process can be challenging for first-time sellers. At this stage, you’ll need to provide specific documents, such as your business identification details, banking information, and, in some cases, product quality or compliance certificates (as mentioned earlier). That’s why it’s essential to gather all required documents in advance and proceed with a structured, step-by-step approach.

The simplified sequence of steps for registration is as follows:

• Document Preparation: All documents must comply with Amazon’s requirements and be submitted in one of the platform’s supported languages.
• Account Creation: You will need to provide the details of a legal entity or individual that have not been previously used to register another Amazon account.
• Verification: Amazon uses various verification methods, including video interviews. It is critical to provide only accurate and truthful information about your business and products.

When it comes to regional marketplace registration specifics, the most relevant directions for Ukrainian sellers are the United States and the European Union:

• United States: Ukrainian citizens can register an Amazon account either as individual sellers or as business entities.
• Europe: Registration is only available for business entities. If your products will be stored in European fulfillment centers, obtaining a VAT number is mandatory.

For convenience, we have included an illustrative screenshot of the registration step: