Amazon: Your Guide to the World of International E-Commerce

Amazon founder Jeff Bezos chose to focus on e-commerce as early as 1994. In 2024, he is considered one of the richest people in the world, with a fortune estimated at $37 billion.

Today, Amazon offers millions of products in various categories, including electronics, fashion, groceries, and much more. Amazon is not just an online store; it is a large retail giant that has changed the way we buy and sell goods. In this article, we will explore what makes Amazon such a successful marketplace and why it is one of the most popular places for e-commerce.

Why Amazon?

Amazon is a global leader in e-commerce, opening up endless possibilities for businesses. This marketplace is a powerful tool for business development, regardless of the size of your company: whether you are a small entrepreneur looking for ways to grow, or a large corporation seeking to expand your audience. In either case, Amazon can become your best ally.

To better understand the importance of Amazon for business, let’s look at some statistics:

  • Amazon has a 37.8% market share in e-commerce in the US.
  • This marketplace controls 10.4% of the total retail market share in the US.
  • Worldwide, Amazon accounts for over 20% of all online store visits from personal computers.
  • Global sales on Amazon amount to nearly $700 billion.
  • Small businesses in the United States sell over 4,000 items per minute on Amazon.

How to Start Selling on Amazon: Tips for Beginners

If you are considering starting a business on Amazon, here are a few useful tips:

  1. Before starting sales on Amazon, it is important to thoroughly research your niche and competitors. This step is crucial to save your business money and nerves. Entrust this stage to professionals from Disqover Agency, who will conduct a deep niche analysis and help create a step-by-step plan for entering Amazon.
  2. Be patient when registering an account on Amazon. This stage is not always easy for beginners, but the effort is worth it. This marketplace will open up international trade and a solvent audience for you.
  3. Optimizing product listings plays a major role in attracting customers’ attention. Ensure that your listings are attractive and informative.
  4. Use various Amazon advertising tools to attract new customers and increase your product sales.

5 Benefits for Business on Amazon

Amazon is one of the most popular marketplaces, where 56% of consumers start searching for the necessary product. Using Amazon offers numerous benefits that make it attractive for business:

  1. Large Consumer Base: Amazon has a huge audience, providing a high level of consumer trust. This allows you to reach a wider audience for your brand.
  2. All-in-One Dashboard: Statistics, advertising dashboard, invoices, CRM integrations, customer communication, and even payments are available in one dashboard. This simplifies business management.
  3. Quick Response to Consumer Trends: Marketplaces allow quick response to changing consumer trends and easy tracking, enabling you to stay informed about market changes.
  4. Personalized Shopping Experience: Amazon offers a personalized shopping experience, enhancing consumer loyalty to your brand.
  5. Access to International Markets: Using Amazon is a relatively cheaper way to enter international markets, providing 24/7 availability for your products.

Brand Registry: Additional Opportunities for Business

One of the other great opportunities on Amazon is the Brand Registry program, which allows you to take advantage of brand benefits within Amazon and enhance seller competitiveness.

For Brand Registry owners, the following business benefits open up:

  1. Proactive Trademark Protection: A registered trademark in one country does not guarantee its protection in others.
  2. Enhanced Content Creation: A+ Content includes spreading information about the brand’s history and product features. Images on pages and texts improve conversion rates. This helps increase traffic and, consequently, sales.
  3. Analytics: Amazon provides a wide range of tools for obtaining analytics, including customer behavior reports and keyword analysis. This allows for making successful strategic decisions.
  4. Bonuses for New Sellers: By just connecting your brand to the platform, you can receive discounts and bonuses

What to Do Next?

If you have not yet considered Amazon as a platform for your business, now is the time to start. This platform is a full-fledged tool for business development and growth.

Use all the opportunities Amazon offers to grow your business and achieve successful sales. Don’t waste time; start your journey to success on Amazon today!

Disqover Agency specialists have been helping Ukrainian entrepreneurs achieve success in sales on Amazon every day for 5 years: from the necessary documents for exporting products abroad and registering an account to creating listings and setting up effective advertising. Let’s grow in the global market together!

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