Animal ID

What Was the Client’s Request?

The company’s product is presented in the form of an app and physical QR passports — pet ID tags. Each registered pet in the system has a unique QR passport, allowing quick identification of lost pets through a global animal database and helping them return home as quickly as possible.

Animal ID approached us with a request for a comprehensive launch on Amazon US. The project involved assessing the product’s market potential, determining the optimal pricing and positioning strategies, registering an Amazon account, creating product listings, setting up a trademark and Brand Registry, and launching advertising campaigns for the product.

What Did We Propose?

We developed a comprehensive approach for this project. In particular, our specialists proposed the following:

Analysis of the product’s potential on the marketplace
Niche and competitor analysis
Development of pricing recommendations
Creation of a content strategy for both text and visuals
Development of a promotion plan
Account registration and Brand Registry setup
Creation of product listings
Launch of advertising campaigns

Results We Achieved!

Our experts completed the full scope of planned work and helped the client successfully launch on the marketplace. As part of this project, the Disqover team managers.

At the preparation stage:

Conducted in-depth niche research: analyzed search requests for similar products, identified main competitors, assessed their sales volumes and product positioning, determined key market leaders, studied customer reviews, and identified unmet customer needs to craft a unique selling proposition (USP) for the client’s product; provided recommendations for listings and positioning strategies; developed pricing proposals and calculated unit economics
Registered a seller account
Created product listings and set up Brand Registry: collaborated closely with the client’s designers to prepare infographics and visual content that effectively showcased the USP

At the account management stage:

Set up product delivery to Amazon warehouses
Created a separate listing for the client’s customized product series, enabled FBM (Fulfillment by Merchant) delivery, and configured the customization process so customers could personalize products according to selected parameters
Developed special offers for buyers in the form of product bundles (sets of different ID tags) at special prices
Participated in expanding the company’s product range on Amazon
Developed and adapted the pricing policy
Implemented promotion strategies
Increased the number of product reviews
Provided comprehensive account management and ongoing support

Key results achieved during our cooperation with the company:

Sales growth in FBA/FBM listings: +220% / +400% within 3 months
Organic growth in FBA/FBM listings: +150 / +100 keywords in the Top 24 Organic Rank
Advertising spend reduced by 50%

Animal ID continues to operate and grow its store on Amazon.

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