AssayMe

What Was the Client’s Request?

AssayMe develops at-home health tests that allow users to monitor key health indicators using a physical test strip and a specially designed mobile app.

In August 2021, the AssayMe team reached out to us for support with registering their Amazon US account and launching their store on the marketplace. Due to the product’s specific characteristics, this became a truly challenging task — but thanks to the professionalism of our team, we successfully brought the project to life.

What Did We Propose?

To accomplish the set goals, our team proposed a structured plan. Specifically, we presented the client with the following action steps:

Collecting documentation in accordance with Amazon’s requirements
Registering an account on Amazon
Completing the Amazon account verification process
Identifying import regulations and Amazon-specific product requirements (including direct communication with Amazon Support)
Preparing product listings, including briefs for copywriting and visual content
Developing and launching a tailored advertising strategy

Results We Achieved!

Our experts fully met the client’s request and, throughout the collaboration, delivered the following:

Helped quickly determine the appropriate registration type, based on our team’s experience and expertise
Compiled a complete list of documents and requirements for account registration
Assisted in aligning the documentation to meet Amazon’s standards
Registered the client’s account on the marketplace
Supported the client through a successful account verification process
Identified the full set of import requirements and Amazon’s specific criteria for listing creation and category approval
Developed a promotion strategy and launched advertising campaigns, followed by ongoing optimization

Additionally, during the listing process, we encountered a challenge: Amazon’s algorithms mistakenly classified the product as medical and blocked the listings, requiring medical certification. Our team engaged in direct negotiations with Amazon Support, submitted documentation and evidence confirming that the product is not a medical device, and successfully proved that no certification was required. As a result, the listings were reinstated.

Today, the company is successfully operating on Amazon. AssayMe has registered its trademark and connected it to their Amazon store. The product continues to grow, generating strong sales and receiving numerous positive customer reviews.

Company review: 5
Nik Plotnikov, CEO, AssayMe

Disqover Agency delivered the project in a short span of time that satisfied the client’s requirements. The team had an amazing collaboration throughout the project development. The client was impressed by the team’s communication skills, high level of expertise, and coherence…

Read the full feedback on Clutch

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