How to Increase Sales and Awareness Using Amazon Ads

If you are planning to start a business on Amazon, then advertising is essential for getting high sales. You need to regularly work on your advertising campaigns so that your products are seen by potential buyers. Let’s take a closer look at what types of advertising exist and which is right for you.

There are three types of ads on Amazon:

1. Amazon Sponsored Products

This type of ad allows you to promote certain items in your product range on the search results page or the pages of competitor listings.

You can select search queries, categories or ASINs to promote your listings. You can control exactly where your advertisements will be placed using promotion placements. Let’s take a look at the three types.

Search terms

This type of advertising works with the help of keywords, meaning that you are promoting your product based on queries that are specifically relevant to your product. For example, if a customer searches for “hair styler”, then you can run an ad for your product when a user searches for that keyword. Accordingly, they will see your product in the search results and pages with similar products.


You can select categories that are relevant to your product so that when a client chooses a specific filter, they will see your item.


This is the product identification code. When setting up an advertising campaign, you can enter the product code of your competitors so that your ad appears on their pages and attracts potential customers with your best offer.

Amazon only charges you for each click on your ad, regardless of the ad type, including this one.

Now we will look at two types of advertising available only after registering with the Brand Registry.

2. Amazon Sponsored Brands

Sponsored Brands allow you to place up to 3 products on an advertising banner at the same time within the same brand.

The ad banner appears on the search results page and consists of three components: your brand logo, headline, and advertised products. In addition to photos, you can also use a video format.

Like Sponsored Products, this type of ad can also appear above, below, and in the middle of search results at the same time.

3. Amazon Sponsored Display

Amazon displays this type of advertisement not only inside the marketplace but also outside of it.

Sponsored Display is like Facebook Ads Manager and Google Ads campaigns in that you can customize your ads to the category you want. You can also choose similar products and categories that your ads will focus on.

Sponsored Display ads come in two formats: 1) display ad and 2) video ad (up to 30 seconds). Amazon display ads appear at the top and bottom of the homepage, next to reviews, and on the checkout page.

You can also choose to pay per click or pay per impression. This will depend on whether you are working on getting conversions or increasing brand awareness.

We have now analyzed the main types of advertising on Amazon. However, for advertising to work, it needs to be configured correctly, and without professional support, you can lose time, money, and the ability to attract new customers. To avoid this, we offer you support from our team of professionals! Our experts will competently analyze the offers of competitors, develop a promotion strategy with you based on your goals, launch your advertising campaign, and continue to optimize and launch new ones every day.

Fill out the form below and our manager will advise you on the terms and cost of advertising support for your products on Amazon.

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