Reviews generation and work with Amazon ratings

Get more feedback from customers and boost sales to the desired level

Positive feedback attracts new customers as well as helps to keep current ones. That’s why, the reviews are exactly what will help your business reach the top of the Amazon search engine, significantly increase the purchase conversion and stimulate demand for your products.

This means that you need a systematic approach to get seamless reviews

Fill out the form to get a free consultation from our manager on how to get more reviews. All fields are required.

Why do reviews work?

Reviews on Amazon are a kind of social approval and confirmation of the quality of the product.

The more reviews you get, the better they affect the visibility of the product in the search engine. As a result, you receive more clicks on the listing, which means that the conversion rate also increases.

Have you noticed that during the process of choosing something online, you pay attention to the products of brands with a bigger number of reviews and unconsciously click on them to see the experience of other buyers?

Thus, 95% of customers read reviews before buying. Most customers perceive reviews as a personal recommendation to buy and only a small percentage of Amazon visitors do not trust other people’s opinions at all.

2.5 times — this is the difference in the conversion rate of a listing that has at least 5 reviews, compared to one that does not have them at all.

What types of reviews does Amazon have?

Reviews on Amazon are divided into two types:

Buyer’s experience in dealing with the seller

The number of reviews and the rating of your store directly affect the Buy Box and give the potential buyer an understanding of whether you could be trusted

Review of the purchase experience/product

Such reviews show the main advantages of the product and whether it is worth buying it. Often it is this criterion that becomes crucial in making a decision in favor of a particular product

Often buyers overlook the importance of the difference between these 2 types of feedback, so when analyzing reviews about the seller, we often notice positive reviews about his products among them. This gives us an additional reason to communicate with the customer: the opportunity to thank him and ask him to leave a review directly on the product page

The more expensive the product is, the more valuable the review becomes

A good review can have a huge impact on the future of your product.

Not everyone knows this, but with the help of reviews, you can increase the conversion rate by 190% for inexpensive products, and for expensive ones (attention!) – by 380%

Every review matters

Very often in our work we face the request “make sure that we do not have negative reviews”.

Yes, positive reviews directly affect the conversion to the sale of the product card: they help the buyer to make a decision if they haven’t previously bought such a product (or the range is too large). And here the seller’s rating usually comes to the rescue, which is displayed on the panel in the form of a row of stars.

But do not chase the “excellent” mark. As it is known, people are less likely to share good impressions, preferring negative feedback. Therefore, customers are more likely to buy an item ranging from 4 to 5 stars, prioritizing it over a product with 100% 5-star reviews.

Therefore, it is important to note that negative reviews do not always hinder the seller. To a greater extent, they help to improve the product and make it more attractive for the buyer. Large companies conduct large-scale and expensive research to understand exactly what the consumer needs or what is worth fixing in order not to get lost in a competitive environment — that is, they do what can be actually obtained for free by analyzing negative feedback.

Working with Amazon reviews requires a comprehensive and systematic approach, which will allow you to lay the foundation for constant high sales in the future, as well as achieve leadership in the niche.

Honest business: how to act for the benefit of your product and "be friends" with Amazon?

There are many ways to stimulate/generate reviews on Amazon. They can be divided into those that Amazon endorses and those that are prohibited.

Amazon does not endorse:

1. Generating reviews for a free product or a product with a discount.
2. Merging reviews.
3. The Helpful button (like and dislike reviews).
4. Reviews of unverified users.
5. Attracting relatives and friends.
6. Generating reviews using fake accounts and communities of "reviewers" in social networks.
7. Chatbots and "attack" on the buyer.

Amazon “endorses”:

1. The Amazon Early Reviewer program.
2. Amazon Vine (Vine Voice).
3. Request A Review button.
4. Request a review of the product from those who left a review about the seller.
5. Working with influencers. Regular work with the negatives.

Depending on the product, there are other options for additional communication with the buyer:

Advertising inserts in products
Creating your own audience (email or messengers)

The cost of packages to generate reviews

$ 139 + Product cost *

2 seller reviews
likes on 2 reviews + question
15 days warranty for each review
package execution time up to 1 month
response 10-30 days after redemption

$ 269 + Product cost *

4 seller reviews
likes on 3 reviews + question
15 days warranty for each review
term of execution of packages to 1,5 months
response 10-30 days after redemption

popular

$ 409 + Product cost *

7 seller reviews
likes on 5 reviews + 3 questions
15 days warranty for each review
term of execution of packages to 2 months
response 10-30 days after redemption

Factors affecting the rating:

What is our goal: to level the rating or increase the number of ratings/reviews?
Is this a new product or does it have a history of sales and reviews?
What is the competition in the niche? Do you want to become a leader?
Is there a need for improvement or adaptation of the product (in the process of selling an existing batch)?

An important role is played by the correctly chosen structure of the product card, which will allow you to keep the accumulated rating and reviews when a new model or even a different product is released.

Smart choice of strategy and correct implementation:

When promoting products, the Disqover Agency team develops a strategy for increasing positive ratings and reviews based on the individual request of each client.