Since Amazon EU and UK canceled the referral commission for Ukrainian exporter sellers, we received many questions, which we tried to reveal in this video.

We talk about the following:

  • What is a referral commission and is it beneficial for sellers to cancel it?
  • Which of the Ukrainian entrepreneurs can use the program, and what parameters should sellers fit?
  • What countries is the program available for and does it work in the US market?
  • Can an individual become a seller in Europe and use this program?

To see English subtitles, put the button “Subtitles” on (it is down left on the video), then go to “Settings” and choose “English”.

Referral fee is a percentage of each sale through the marketplace that Amazon takes for the opportunity to run an e-commerce business on its platform. For FBA sellers (those who use Amazon’s warehouses to deliver goods to the end customer), this is one of the three main fees, in addition to paying for warehousing and shipping to the end customer. For FBM sellers (those who deliver directly to the end consumer from their warehouses), this is the only mandatory commission that is charged.

 In addition, we would like to thank our partners: the Ministry of Digital Transformation of Ukraine, Ukrposhta  and Startup Ukraine. Thanks to our joint initiative, the referral cancellation program for Ukrainians became possible.

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