Specifics of Amazon FBA Commission Changes in the USA for 2024

Specifics of Amazon FBA Commission Changes in the USA for 2024

Approximately 91% of Amazon sellers express satisfaction with the prompt delivery of their products globally. This efficiency is primarily attributed to the FBA (Fulfillment by Amazon) service – a specialized logistics program by Amazon enabling sellers to stock their goods in Amazon warehouses.

What advantages do sellers gain by utilizing FBA? Amazon warehouses are strategically positioned across the globe. Storing your products in these warehouses allows for expedited delivery to customers, emerging as a pivotal factor in fostering customer loyalty.

Furthermore, utilizing FBA presents the opportunity to economize on storage expenses, owing to the absence of external cross-border fees. FBA facilitates payment solely for domestic shipping fees in the countries where the Amazon warehouses housing your products are situated.

👍 FBA Changes in the USA

Amazon has recently implemented alterations to the payment structure for FBA commissions in the United States. These changes will occur in three phases:

  1. First Commission Rate: Until January 15, all commissions will be maintained at the rates applicable during the period of October to December 2023.
  1. Second Commission Rate: Starting from January 15, 2024, the rates for all products will be sustained as per the previous year, reflecting the period from January to September 2023.
  1. Third Commission Rate: The first significant tariff adjustment is scheduled for February 5, 2024. Amazon intends to modify the intervals for categorizing products based on weight:
  • For Small Standard Size, products will be categorized by 2 ounces, with the commission calculation commencing at 2 ounces. In 2023, the minimum weight was 4 ounces, and categorization was done in 4 ounces. This change, however, does not apply to clothing.
  • For Large Standard Size, the ranking intervals will be 4 ounces for products weighing 1 to 20+ pounds, increasing the number of rates from 9 to 13.
  • Amazon is introducing a new size category called Large Bulky, encompassing products weighing 20 to 50 pounds.
  • All other products in the Oversize category will retain their current parameters but will now be referred to as Extra-Large.

Accordingly, the fees will undergo changes on February 5:

 Commissions for Regular Products:

  • Small Standard Size:  The lowest remains at 3.22, and the highest increases to 3.82. Compared to the period before February 5, the smallest commission remains the same, while the largest commission has increased by 0.05.
  • Large Standard Size:  The smallest commission stays the same as in the previous period at 3.86, and the largest commission will increase to 7.25, up by 0.08.
  • For All Large Bulky and Extra-Large Products:  The smallest commission remains the same as in the previous period at 9.73, and the largest will increase to 194.95 from 158.49.

 For Clothing:

  • Small Standard Size:  The lowest commission is 3.43, and the highest is 4.15.
  • Large Standard Size:  The smallest commission remains the same as in the previous period at 4.43, and the largest commission will increase to 7.17.
  • For All Large Bulky and Extra-Large Products:  The smallest commission remains the same as in the previous period at 9.73, and the largest will increase to 194.95.

This ranking and commission change are beneficial only to sellers whose products had a lower weight than the maximum weight that Amazon previously ranked. In conclusion, starting February 5, 2024, Small Standard Size and Large Standard Size products will be ranked in smaller intervals (2 and 4 ounces, respectively), resulting in a total of 21 fees instead of 13. This change may reduce fulfillment fees for product owners with weights within the new intervals.

4th Tariff:

The 2nd significant change is scheduled for April 15. Amazon plans to reduce the commissions for Small Standard Size and Large Standard Size products.

This reduction will result in lower commissions for:

 Regular Products:

  • Small Standard Size:  A reduction of 15-17 cents. The lowest rate is 3.06 cents, and the highest is 3.65 cents.
  • Large Standard Size:  A reduction of 17-33 cents, reaching 3.68 for the smallest rate and 6.92 for the largest.

 For Clothing:

  • Small Standard Size:  A reduction of 15-17 cents. The lowest rate is 3.27, and the highest is 3.98.
  • Large Standard Size:  A reduction of 17-25 cents, reaching 4.25 at the lowest rate and 6.92 at the highest.

 For Hazmat:

  • Small Standard Size:  A reduction of 15-17 cents. The lowest rate is 4.03, and the highest is 4.47.
  • Large Standard Size:  A reduction of 17-33 cents, reaching 4.5 for the smallest tariff and 7.38 for the largest.

In conclusion, starting April 15, 2024, sellers of Small Standard Size products may experience a reduction in commissions by 15-17 cents, and Large Standard Size products by 17-33 cents.

👍 Changes to the Monthly Storage Fee

The Monthly Storage Fee, which is the charge for storing products in Amazon warehouses, calculated for each unit separately and debited monthly, is also undergoing changes, but these changes won’t apply universally.

Effective April 1, 2024, the Monthly Storage Fee for Small and Large Standard Size products will undergo a reduction of $0.09 per cubic foot. It’s important to note that this adjustment is applicable exclusively during the off-peak sales period, spanning from January to September.

The revised fee structure is as follows:

  • Previous Rate:  $0.87 per cubic foot
  • New Rate:  $0.78 per cubic foot

It’s crucial to emphasize that all other storage fees will remain unchanged, ensuring stability in cost structures for various product categories.

👎 Storage Utilization Fee Changes

Commencing April 1, 2024, Amazon will implement modifications to the storage utilization fee, introducing charges for products with a storage utilization index of 22 weeks or more. This marks a reduction from the previous threshold of 26 weeks. Previously, these fees were differentiated based on size and categorized into four tariffs (up to 26 weeks, 26-39, 39 weeks and more, for new sellers). The updated structure will now feature additional tiers (up to 22, 22-28, 28-36, 36-44, 44-52, 52+, for new sellers).

In essence, it can be inferred that this adjustment will result in increased fees for all sellers, and sellers with an index of less than 22 weeks will now be obligated to pay this fee.

👎 Aged Inventory Fee Adjustments

Effective February 15, 2024, Amazon will implement changes to the aged inventory fee for products stored in Amazon’s warehouses for a duration of 271 to 365 days. It is important to note that this adjustment does not impact clothing and accessories, and for inventory with a shorter storage duration, the fees will remain unchanged.

In summary, the commission will experience an increase ranging from $1.65 to $1.7 compared to the previous period until February 15, 2024:

  • Term 271-300 days:  Increasing by $1.65, from $3.8 to $5.45.
  • Term 301-330 days:  Increasing by $1.7, from $4 to $5.7.
  • Term 331-365 days:  Increasing by $1.7, from $4.2 to $5.9.

👎 FBA Removal, Disposal, and Liquidation Order Fee Adjustments

Commencing February 5, 2024, Amazon will be implementing adjustments to the fees associated with the removal, disposal, and liquidation of goods from Amazon warehouses. Sellers can anticipate an increase in fees ranging from $0.07 to $1.27 for these services.
  • / FBA Prep Service Fee Adjustments

Effective February 5, 2024, Amazon is revising the fee structure for packaging products in bubble wrap, specifically for Standard Size products. Sellers should be aware of a fee increase of $0.24 for this specific packaging service. It’s essential to note that fees for all other products, packaging types, and services will remain unchanged.

👍  Introducing the Ships in Product Packaging (SIPP) Program!

Amazon is launching the Ships in Product Packaging (SIPP) program, an initiative offering sellers exclusive discounts on FBA fees for each product unit. Sellers qualify for this preferential program when their products are shipped in their original packaging, eliminating the need for additional Amazon packaging.

Here are the program details:

Eligibility Criteria:

  • Excludes products smaller than 6x4x0.375 inches.
  • Excludes dangerous goods.
  • Excludes extra-large items classified as Extra Large.

 Discount Structure:

  • For regular products, the discount starts at 4 cents and can range up to an impressive $0.07-$1.32, depending on the product size.
  • Clothing items qualify for a discount ranging from $0.06 to $0.58.

👎  New Low-Inventory-Level Fee

Starting April 1, 2024, all sellers will face an additional fee for low inventory levels specifically for Small and Large Standard Size products.

Amazon states that due to suboptimal distribution of small stock, products face slower delivery as they move between fulfillments. Amazon incurs higher transportation costs in this process, justifying the introduction of this fee.

 Key Points:

  • This fee is an addition to the FBA commission per purchased item.
  • Calculation depends on product size and weight, applied to the entire order.
  • Applicable to products with a “historical days of supply” of less than 28 days.

 Commission Amounts:

  • 0-14 days: $0.89-$1.11
  • 14-21 days: $0.63-$0.87
  • 21-28 days: $0.32-$0.47 USD

Check your “historical days of supply” on the FBA Inventory tab in Seller Central to understand this metric better.

For sellers with rapidly selling products and smaller inventory quantities, this may pose a challenge.

Therefore, to avoid incurring this fee, we recommend replenishing your stock on time and ensuring a margin, especially if your product tends to sell quickly.

Exemptions from this fee include:

  • New sellers within the first 365 days of using FBA.
  • Products within the initial 180 days from their first arrival on FBA, throughout the entire listing’s existence—applicable only if the seller is a member of FBA New Selection.
  • Products that are automatically replenished through Amazon Warehousing and Distribution.

👎New – Inbound Defect Fee – Fee for Incoming Defects

Commencing March 1, 2024, a new fee will be implemented for Small and Standard Size products that fail to meet FBA requirements:

  1. For items delivered to incorrect fulfillment centers as indicated on the item, the fee’s cost is tiered based on the product’s size, ranging from $0.04 to $0.07.
  2. For studs that were removed or undelivered, the commission’s cost is $0.02 to $0.04:
  • For US pins that did not arrive within 45 days after creation.
  • For international chips that have not arrived within 75 days after creation.
  • For shipments with multiple destination centers that have not arrived at these centers (fulfillment centers) within 30 days after the first shipment.

👎New – FBA Inbound Placement Service Fee

Starting March 1, 2024, a new commission for placing products on FBA will be introduced. The amount of this fee will depend on the size of the product and the number of fulfillment centers to which the product is delivered.

The commission’s amount will be displayed when you create a shipment, and you can choose the option yourself.

For example, for owners of Small and Large Standard Size products, the commission for delivery to one fulfillment center will be $0.21-0.68. For those who send their products to multiple centers independently, the discount can be up to 100%.

For owners of Large Bulky Size products, the commission for delivery to the first location is $2.16-6; for delivery to several locations, you can also get a discount of up to 100%.

Factors influencing the discount:

  • Delivery to the eastern part of the country will be lower than to the western part.
  • Delivery via partner carriers.
  • When delivering through Amazon Supply Chain – Amazon Global Logistics, the commission for Large Bulky Size is not applied, or Amazon Warehousing & Distribution (AWD).

New commissions can affect your costs and financial performance. An analysis and an optimized sales strategy will help minimize the negative impact of these changes on your business.

Thanks to our experience and a deep understanding of the specifics of FBA commission changes, we are ready to provide you with professional support and advice. Contact us for an individual consultation and to develop an effective action plan.

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Debunking myths about the FDA: 3 common myths

Debunking myths about the FDA: 3 common myths

The expansive and financially robust US market beckons entrepreneurs, but anyone harboring dreams of establishing their business here must acquaint themselves with the FDA and its requirements.

The FDA, also known as the Food and Drug Administration, wields authority over the safety of food, drugs, cosmetics, and medical devices within the United States.

While the temptation to turn to Google for FDA registration guidance is strong, the vast expanse of the internet is riddled with inaccuracies and misinformation that can easily bewilder or, even worse, discourage you from venturing into the US market.

With over 5 years of experience, during which we’ve assisted countless clients with FDA registration, we’ve pinpointed three prevailing myths that frequently ensnare entrepreneurs navigating the intricate landscape of the FDA.

Myth #1: FDA Certification of Companies and Products

Let’s clear the air on this common misconception! The FDA doesn’t certify companies or products. As a federal executive agency, its role involves inspecting products and facilities, establishing exacting standards, and strongly encouraging adherence to these standards.

To effectively manage the vast US market, the FDA requires businesses engaged in the production of food and drugs to REGISTER with their database. By doing so, you receive a unique registration number that allows you to import regulated goods into the United States.

While your registration allows the FDA to gain a better understanding of your imported products, it’s crucial to note that there can be significant variations in FDA requirements based on the manufacturer or the specific nature of its product. So, it’s not a one-size-fits-all scenario!

Myth #2: The FDA Registration Agent – A Special Representative?

Let’s debunk another myth! Contrary to popular belief, a registration agent isn’t an official representative of the FDA. In fact, anyone residing in the US can step into this role.

The FDA mandates that foreign companies appoint a US resident as their registration agent. This individual’s duty is to serve as a communication bridge between the importer and the FDA. Importantly, they don’t need to be affiliated with an FDA support agency, dispelling the notion of “special representation.”

The registration agent’s responsibilities include establishing contact with relevant parties, coordinating inspections for the importer, and ensuring the seamless transmission of necessary documents to meet FDA requirements.

If you have a US resident at your disposal, the FDA registration process can be streamlined. However, should you require a registration agent, we’re here to offer recommendations.

Myth #3: Bypassing the FDA – A False Notion

Let’s address another common misconception: the idea that you can outsmart the FDA. This notion is far from the truth!

The FDA maintains a watchful eye over the domain of food, drugs, cosmetics, and medical devices. Depending on the nature of the product, the FDA employs several stringent control methods:

Customs Vigilance: This involves a thorough examination of products, including checking for Prior Notice (a notification of Goods Arrival in the USA), confirming the manufacturer’s registration in the FDA database, scrutinizing labels, evaluating product ingredients for safety, and verifying that the product possesses FDA marketing authorization.

On-Site Inspections: The FDA conducts inspections at the points of sale and storage facilities.

Post-Consumer Complaint Inspections: If a consumer raises concerns, the FDA investigates.

In any scenario, the FDA wields the authority to remove or recall products, even going so far as to send them back to their country of origin. Hence, when a seller peddles products with prohibited ingredients or lacking proper licenses, it’s merely a matter of time before it faces consequences.

The cost of the financial and reputational fallout for a brand caught in this web of non-compliance can be far greater than if they had proactively tested their products and met the FDA’s requirements. Remember, compliance is the key to success in the market. Shortcuts simply don’t pay off in the long run!


For any aspiring entrepreneurs eyeing to tap the vast US market, here’s a crucial principle to incorporate into your business strategy: If your export portfolio includes food, drugs, cosmetics, or medical devices, gearing up for FDA registration is likely to be a part of your playbook. Attempting to sidestep this requirement can spell serious trouble, especially on the financial front.

FDA registration isn’t merely an entry point into the US market; it also functions as a badge of product quality and a trust-boosting tool for consumers.

A crucial prerequisite for FDA registration is the appointment of a US resident registration agent. Should you encounter difficulties in securing such an agent, don’t worry! We stand ready to provide our expertise and suggest reliable agents who can fulfill this role.

Navigating the FDA registration process is not a daunting endeavor when you have the right guidance. Get in touch with us, and we’ll guide you through the process, ensuring you secure your registration number with the Food and Drug Administration effortlessly! Your journey into the US market awaits.

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Starting a Business on Amazon: Overcoming Barriers and Achieving Success

Starting a Business on Amazon: Overcoming Barriers and Achieving Success

Amazon is an ever-expanding online marketplace, offering lucrative opportunities for entrepreneurs aiming to expand their global reach and boost profits.

The trust and credibility Amazon has built over the years attracts a loyal customer base with substantial purchasing power, ensuring strong customer loyalty. Amazon, known for its stringent selling requirements, presents both opportunities and challenges for aspiring Amazon Sellers. Persistence, thorough preparation, and a willingness to invest time and effort are crucial in minimizing obstacles on your journey.

Let’s explore some valuable insights and proven strategies for overcoming barriers to entry on Amazon, as shared by our experienced team.

Account Registration and Verification

The registration process on Amazon is a critical stage where your business undergoes a rigorous evaluation regarding its readiness and strength. It’s essential to understand:
  • Data verification is critical in the registration process, often requiring documentation to support the provided information. However, this step can be time-consuming and can often be complex.
  • Amazon may reject a registration, even if all submitted documents meet their requirements. For more information on account verification, please refer to our article: https://disqover.agency/yak-zareyestruvatisya-i-prodavati-na-amazon-instrukciya/ .
  • Sometimes, a rejection seems arbitrary, necessitating a thorough investigation as to what the underlying cause is.
  • During the video verification process, unexpected questions about your business may arise.
  • Securing utility bill information and an official address card can be challenging, particularly if your company lacks access to an official address or does not operate from one. Meeting these requirements with the correct documentation can be extremely complicated.

Challenges for Existing Accounts: Navigating the Obstacles

The path to success with selling on Amazon can be complex, and even after successfully registering and commencing sales, your Amazon account may face potential suspension:
  • Document-related issues may surface at any point, demanding proof of identity or business legitimacy.
  • Amazon doesn’t always provide clear explanations regarding account suspensions, complicating the situation.
  • Problems related to product listings, such as invoice requests or accounts blocked due to customer complaints, can also occur. 

Case Studies: Account Reinstatement Success Stories 

We’ve explored the potential hurdles that those engaged with selling on Amazon might encounter. The Disqover Agency team has successfully helped to reinstate over 50 blocked Amazon accounts. To inspire those who may have lost hope when it comes to account reinstatement, our Product Manager Yelyzaveta shares the story of a challenging case.

“We were approached by a client with an Amazon account and business based in Germany. Drawing from our extensive experience with European registration, we understood that this region is among the most challenging to verify.

During our interactions with Amazon support, we received the following information: Amazon had recorded that the account couldn’t be reinstated. This pertained to the account’s internal status, but we remained hopeful for success since there was an avenue to file an appeal within the account.
Typically, neither Amazon’s customer support nor the marketplace itself discloses the reason for blocking an account. The expectation is that the account owner admits to wrongdoing. However, in many cases, the account owner may not even be aware of the specific cause of the suspension, complicating problem resolution even further.
We managed to ascertain that the seller had temporarily been in another country and logged into their account, which turned out to be the primary Amazon policy violation that led to the account suspension.
In response, we assembled a documentation package, including airline tickets, to establish that the account owner had in fact logged in while traveling in Germany. Additionally, we provided a written assurance that there would be no further breaches of Amazon’s policies.
Naturally, we had to appeal the reinstatement multiple times before achieving success. This underscores the importance of persistence and patience when navigating matters related to Amazon.”
We also have an equally captivating and motivational story about the registration of an Amazon account from our Account Director, Tetiana:
“A client approached us to open a corporate account.
We collected all the necessary documents and initiated the registration process. We filled in all the fields, uploaded the documents, and the client successfully underwent video verification. They also entered the code from the card with a verification code they received. However, Amazon rejected their bank statement.
We made several attempts to submit the bank statement in different formats and even sent support inquiries explaining that the statement fully met the requirements. However, we continued to receive automated rejections.
Understanding Amazon and realizing that we needed to bypass the automated system and reach human support, we didn’t give up. Our team decided to submit the statement in the same format as in the very beginning. We followed the same procedure, and this time the statement was accepted, and the account was successfully registered.
The takeaway from this story is that even with impeccable documentation, it sometimes takes several attempts and a bit of luck when dealing with Amazon’s automated systems.”


Amazon is a unique world with its own set of rules, idiosyncrasies, and occasionally unfair decisions. However, with hard work, patience, and effective collaboration between the client and the team, any challenge can be overcome.
Success on Amazon hinges on your persistence and determination. Remember that great achievements require significant effort.
We are here to support you every step of the way and committed to identifying and resolving any obstacles you may encounter while launching your presence on Amazon.

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Top Amazon niches in 2023

Top Amazon niches in 2023

We often hear the following: “I have a unique product and want to sell it on Amazon. I’m sure it will sell well”. However, after an analysis, it becomes quite clear that the product is not interesting to consumers. To avoid similar situations and mistakes, it is essential to carefully analyze the marketplace and identify the proper niche in which you can start. The Disqover team has been helping sellers launch products on Amazon for nearly 5 years, and now it’s time to share the knowledge we’ve accumulated! In this article, we will discuss the best selling products on Amazon, the niches that are worth considering, and how to identify your “perfect” niche.

Top sellers  and selling niches in 2023

On Amazon, you can find and buy almost anything, but over the past two years, three categories of products have consistently appeared on top:

  1. Home and Kitchen
  2. Beauty and Personal Care
  3. Clothing, Shoes, and Jewelry

While these categories are the most popular, they are also the most competitive. To be successful, you need to find a narrow but unoccupied niche where there is unmet demand. Below we outline 8 promising selling niches in the USA and Europe and our recommendations on how to stand out among thousands of competitors!

  1. Pet supplies: The pet care market has increased from $216 billion in 2020 to $232 billion in 2022 and is expected to continue growing. Now is the perfect time to introduce something new to the market and offer unique solutions for pet owners. It could be innovative tools for removing dog hair, hi-tech collars, or new materials for cat litter boxes. However, be aware that non-US residents cannot import and sell antibacterial products that are manufactured outside of the US. Therefore, carefully check the product’s composition and the country’s legislation before entering the market!
  1. Baby care: The baby category has great potential and various untouched niches that are still being developed. We recommend finding alternatives and modifications to everyday products, for instance, reusable diapers as an alternative to disposable ones. By the way, there is still high demand for eco-friendly products, so it’s worth paying attention to this segment. Remember though that this niche requires a Children’s Product Certificate (CPC) in the US.
  1. Gaming: Since the Covid-19 pandemic, there has been a significant increase in demand for gaming products. Best selling items in the past year include gaming headsets for PC, Xbox One, Nintendo Switch, and PlayStation. However, these categories may have restrictions from trademark owners, so we recommend finding narrower niches and unique gaming accessories. For example, our team has worked with an unusual product – gaming gloves that assist in maintaining muscle tension, enabling gamers to extend their playing sessions.
  1. Home gym: According to Statista, the revenue in the fitness niche was $21.9 bmillion in 2022. Home workouts remain popular, even though quarantines have ended, so you should consider products for CrossFit, especially pre-packaged sets or bundles that include all the essentials for sports activities. Amazon customers value convenience.
  1. Beauty and personal care: It may seem that there are no niches left in this oversaturated category, but we’ve identified a few for you! Beard care and eye care products, for example. How can you stand out? Attract customers through exclusive product formulas, options for comprehensive care, or multitasking products.
  1. Vegan supplements: This is a new but successful adaptation of dietary supplements and vegan products. We have had a success story in launching adapted vegan products, so we can confidently say that there is hidden potential in this niche. Best selling items include plant-based protein powder, vegan collagen, Omega-3, and probiotics. Note that this category requires COA certification in the USA and GFSI certification or valid HACCP certificate(s) in Europe.
  1. Zero waste products. This is also a relatively recent trend with a new range of successfully adapted goods. Therefore, by adapting your products to this niche, you can effectively target and reach your desired audience! Best selling items include reusable makeup removers, bamboo cotton swabs, shoppers and bags made from organic mesh, bamboo toothbrushes, compostable bags, and beeswax wraps.
  1. Home office. A lot of people continue to work remotely even after the Covid-19 pandemic, so this niche remains relevant. Best selling items: laptop stands, ergonomic chairs, desk LED lamps. We recommend searching for ideas on how to improve the shortcomings of your competitors’ products. Make a lamp last longer or a chair more comfortable.

How to identify the “perfect” niche for selling on Amazon?

We’ve developed a checklist to help you find that perfect niche to start with:

  1. High demand: Choose products that have the potential to generate at least 10 sales per day and have a minimum of 50,000 monthly search queries on Amazon.
  2. Low competition, preferably less than 1,000 competitors. The fewer the competitors, the greater the chance of ranking highly in search results and becoming a bestseller in your niche.
  3. Medium price range. The optimal price range for products on Amazon is $10-$50, although this can vary depending on the niche.
  4. Repeat purchase potential.
  5. High product margin. This increases the ability to actively promote your products and achieve higher sales. You can calculate margins using this link: https://sellercentral.amazon.com/hz/fba/profitabilitycalculator/index?lang=en_US.
  6. Understanding consumer frustrations, revealed through an analysis of competitors’ reviews and market research.
  7. Absence of existing cheaper alternatives that already satisfy consumer needs.
  8. A limited number of reviews among competitors, ideally below 2,000. Reviews directly impact the decision to purchase a product.
  9. A limited number of recognizable brands in the niche or absence of a dominant market player.
  10. No additional requirements for product delivery to Amazon warehouses, sales launch (certification), or customs clearance.

It can be challenging to predict whether a product is suitable for starting a business on Amazon. To do so, you need to analyze demand and competitors, calculate unit economics, and prepare a P&L forecast. The Disqover team can assist you at each of these stages! Over the past 5 years, we have analyzed nearly 100 niches and provided business recommendations for the successful adaptation and launch of various products, including categories such as food and water, toys, gels and polishes, and more.

Fill out the form below and our manager will give you a free consultation on launching your product on the marketplace or increasing sales for your existing products on Amazon.

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How We Increased Sales by 89 Times in Six Months

How We Increased Sales by 89 Times in Six Months

In May 2022, we started working with a company specializing in model kits based on a range of aircraft and car designs. They were popular in the Ukrainian market, but the company needed assistance in launching their products on Amazon. Our goal was to increase sales on Amazon.com and make their brand recognizable.

To achieve this, we analyzed the customer niche and determined the feasibility of selling the products on Amazon, the need for product adaptation, and the initial investment required. We also conducted a detailed analysis of competitors in the market, focusing on sales volume, product position, and the presence of key players, plus provided recommendations regarding the product range, pricing strategy, and unit economics.

Based on this research, we developed a product promotion strategy in collaboration with the client and began to implement it. We created SEO listings and added photos and videos. The result was that we set up and launched advertising campaigns that we continue to optimize on a daily basis.

Over the course of six months of collaboration, we increased sales by 89 times. The TACoS (Total Advertising Cost of Sales) indicator was 9.35%, and the ROAS (Return on Advertising Spend) was $2.94. The graph below shows a significant increase in sales in November. We successfully conducted advertising campaigns, leveraging the Black Friday season, and maintained a growth trend in the following month.

Our guiding principle is to take a comprehensive approach in supporting a brand on Amazon. We create the best promotion plan for you and work diligently on its implementation, constantly monitoring trends and adapting to changes in your niche. Please complete the form below for a consultation regarding the process of listing your product on Amazon or to receive a free audit of your account.

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Amazon changes seller account verification

Amazon changes seller account verification

Amazon changes seller account verification

The registration process for an Amazon account consists of three stages: document collecting, account registration, and verification. Approximately two months ago, unexpected changes were made in the final stage, but we already have had several successful cases with new adjustments.

What changed?

After completing the registration and creating product listings, Amazon may suddenly deactivate your account and request additional verification. This process includes a questionnaire and a video interview that can take up to an hour of your time.

The form covers 10 questions, such as: “Do you purchase products from manufacturers or do you have your own manufacturing?”, “Do you have a registered business?”. In one of the sections, you will also need to specify which documents you will provide for personal identification, your company, and the manufacturing and/or supply processes.

In the end, there will be three-time slots for a meeting with a one-week difference between them. However, you shouldn’t ponder about it too much, because Amazon will assign a date as they wish. After that, you can expect a detailed discussion with Amazon support where they may ask about your identity, how and where you purchase goods, your invoice, who assists with the account, and more.

How did verification happen before?

It used to be much simpler: during account registration, you had to join a video call with Amazon support that lasted about 5 minutes. Typically, you would show your passport and bank statement during the call. After that, support would decide what to do with your account. However, Amazon added the additional inspection.

We have had experience with other verification methods as well, such as:

  • Submitting utility bill receipts
  • Providing a passport and bank statement
  • Sending a physical letter to the registered address (you had to enter the code from that letter into your account)
  • Sending a photo with the passport next to your face.

It should be noted that Amazon can use any combination of verification methods, so you need to be prepared for them all.

Without thorough preparation and properly prepared documents, you may encounter account blocking by the platform. We offer the assistance of our professionals! Over the course of almost 5 years, we have successfully registered 400+ accounts and closed 5 cases with the new verification process.

Complete the form below for a consultation regarding the conditions and cost of registering a seller account for you.

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How to Increase Sales and Awareness Using Amazon Ads

How to Increase Sales and Awareness Using Amazon Ads

If you are planning to start a business on Amazon, then advertising is essential for getting high sales. You need to regularly work on your advertising campaigns so that your products are seen by potential buyers. Let’s take a closer look at what types of advertising exist and which is right for you.

There are three types of ads on Amazon:

1. Amazon Sponsored Products

This type of ad allows you to promote certain items in your product range on the search results page or the pages of competitor listings.

You can select search queries, categories or ASINs to promote your listings. You can control exactly where your advertisements will be placed using promotion placements. Let’s take a look at the three types.

Search terms

This type of advertising works with the help of keywords, meaning that you are promoting your product based on queries that are specifically relevant to your product. For example, if a customer searches for “hair styler”, then you can run an ad for your product when a user searches for that keyword. Accordingly, they will see your product in the search results and pages with similar products.


You can select categories that are relevant to your product so that when a client chooses a specific filter, they will see your item.


This is the product identification code. When setting up an advertising campaign, you can enter the product code of your competitors so that your ad appears on their pages and attracts potential customers with your best offer.

Amazon only charges you for each click on your ad, regardless of the ad type, including this one.

Now we will look at two types of advertising available only after registering with the Brand Registry.

2. Amazon Sponsored Brands

Sponsored Brands allow you to place up to 3 products on an advertising banner at the same time within the same brand.

The ad banner appears on the search results page and consists of three components: your brand logo, headline, and advertised products. In addition to photos, you can also use a video format.

Like Sponsored Products, this type of ad can also appear above, below, and in the middle of search results at the same time.

3. Amazon Sponsored Display

Amazon displays this type of advertisement not only inside the marketplace but also outside of it.

Sponsored Display is like Facebook Ads Manager and Google Ads campaigns in that you can customize your ads to the category you want. You can also choose similar products and categories that your ads will focus on.

Sponsored Display ads come in two formats: 1) display ad and 2) video ad (up to 30 seconds). Amazon display ads appear at the top and bottom of the homepage, next to reviews, and on the checkout page.

You can also choose to pay per click or pay per impression. This will depend on whether you are working on getting conversions or increasing brand awareness.

We have now analyzed the main types of advertising on Amazon. However, for advertising to work, it needs to be configured correctly, and without professional support, you can lose time, money, and the ability to attract new customers. To avoid this, we offer you support from our team of professionals! Our experts will competently analyze the offers of competitors, develop a promotion strategy with you based on your goals, launch your advertising campaign, and continue to optimize and launch new ones every day.

Fill out the form below and our manager will advise you on the terms and cost of advertising support for your products on Amazon.

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Brand Registry – Is it Actually Necessary for an Amazon Seller?

Brand Registry – Is it Actually Necessary for an Amazon Seller?

It is important for merchants growing their business on e-commerce platforms to protect their brand and intellectual property. One way to do this is to register your trademark on Amazon. Amazon Brand Registry is an application that allows you to register your trademarks on Amazon and access a variety of benefits. But is Brand Registry a necessity, or does it just give you an advantage as an Amazon seller?

Trademark registration and Brand Registry

Trademark registration is the process of legally registering a trademark for the purpose of protecting it. In order to register your trademark, it is first important to conduct a search of registered trademarks with a sound or spelling similar to yours. If the search shows that the trademark does not yet exist, you can apply for registration with the appropriate government authority: in the United States at the Patent and Trademark Office (USPTO), in Britain at the UKIPO and in Europe at the EUIPO.

After receiving a TM registration application number, you can register with Amazon Brand Registry. Members of this program receive a guarantee of intellectual property protection for their listings, as well as additional marketing tools for promotion. These include the ability to create advanced A+ content and your own Amazon store, post a video of a listed product, run branded ads, and have access to advanced analytics to optimize your ad campaigns. Learn more about these and other benefits below:

1. Protection of intellectual property.

Sellers registered with the Brand Registry have the ability to grant or deny distributors the right to sell their branded products. You can also protect your listings from intruders by filing a complaint or contacting Amazon support, as one of the advantages of the Brand Registry is access to a separate support service for brand owners.

2. Availability of additional types of advertising.

Brand owners have the opportunity to use such types of advertising campaigns as Sponsored Brands and Sponsored Display, allowing you to advertise several products at once. The benefits of Sponsored Brands include being able to conduct A / B testing to optimize the content on your listing and track conversion and purchase statistics.

Amazon stats show that advertisers who create Sponsored Display ads targeting a particular brand’s audience for the first time get 7.2% more clicks on their listings in the following month compared to those who don’t.

3. Getting your first feedback.

When deciding whether or not to buy a new product, a buyer looks closely at the reviews of other buyers. By registering with the Brand Registry, you will have access to the Amazon Vine service, which helps you get the first reviews for new listings. The service is available in Europe for €170 and in the USA for $200.

4. Increasing consumer confidence.

There are 2 tools for brand owners on Amazon that greatly help a seller build consumer confidence: A+ Content and the Brand Store.

After describing these, we will analyze the difference between the descriptions of 2 listings of different sellers, one registered with and the other unregistered in the Brand Registry, and also see how their brand pages are displayed.

A+ content

After receiving BR, you will be able to create A + content, by adding photos, videos and more text to your product description — all with quality templates that you choose yourself.

Listing with A+ content:

Without A+ content:

The listing in the first example is more beneficial for the brand owner because it contains more information, images and videos of the product. Thus, the buyer will be more familiar with your product assortment, stay longer on the listing and most likely purchase your product.

The listing in the second example provides less information for the buyer, since after the bullets, there is no additional content and only plain text, thus attracting much less attention.

Brand store

Sellers registered with the Brand Registry have the opportunity to create their own “online store” within Amazon itself — the Brand Store. When a client lands on your brand page, a mini-site opens up with a list of your entire range of products. Amazon stats show that in BrandStore, which has more than three sections, buyers stay 83% longer.

The appearance of the Brand Store of the owner of the registered TM in the Brand Registry:

Search result if TM is not registered in Brand Registry:

The owner of the first listing registered their TM and for the Brand Registry. The owner of the second one did not register their TM, and, as such, cannot create a Brand Store. Therefore, a buyer clicking on the brand name will end up at a list of products ranked by brand keyword.

The above tools and capabilities give sellers a significant advantage and if used correctly, there is every chance to increase recognition and conversion to sales.

How long does it take to register on Amazon Brand Registry?

Registering on Amazon Brand Registry takes about two weeks, but trademark registration is required before registration on Brand Registry. The process of registration for a TM and Brand Registry consists of several stages:

Stage 1 (up to a week): review — acquaintance with one of our partners, who will assist you in the registration of a TM for your products.

Stage 2 (up to 2 weeks): data collection and provision of information on the product you plan to register with the TM partner.

Stage 3 (up to a week): TM research — conducting a market analysis to ensure that your brand is original and not likely to get a refusal.

Stage 4 (2 weeks): payment for services, filing the application and obtaining a registration number.

Stage 5 (1 week): registration in the Brand Registry. We submit the necessary documents for connecting your TM to Amazon. They then send a code to the email of the lawyer who registered the TM. The lawyer will give us the code, and we will provide it to Amazon. After these steps, brand confirmation takes place.

Stage 6 (7-12 months): Waiting for the TM – once approved, you can now enjoy Amazon Brand Registry and all its benefits.

So, if you have not yet registered a TM, with our help, you will submit an application for a TM in the appropriate country, create a Brand Registry account and enjoy all the possibilities of being a brand owner on Amazon in a maximum of 2 months.

So, why should you register with Brand Registry on the Amazon platform?

  1. To increase buyers’ level of trust in your brand;
  2. To access tools that can increase traffic to individual listings and your Brand Store, as well as purchase conversion rates.
  3. To protect your intellectual property.


It is important to note that obtaining a Brand Registry is not a requirement for selling on Amazon and you don’t need to register a trademark in order to list and sell products on the platform. However, withoutBrand Registry, it can be very difficult to conquer a particular niche.

As explained, it is extremely important to register a trademark, but is it advisable to do it yourself without the experience and support of a professional team? The Disqover Agency team will help you go from brand registration to the full launch of your products. We know exactly how to do this. Fill out the form below and our manager will provide you with detailed advice on our TM and Brand Registry registration service.

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Calendar of key dates for Amazon sellers in 2023

Calendar of key dates for Amazon sellers in 2023

Good businesses are thinking about how to prevent the post-holiday decline in Amazon sales. Great ones are already working on a brand growth strategy for 2023. Our calendar of key dates will help you do this.

The calendar will help you make an inventory forecast for FBA. If you plan your warehouses according to the event calendar, you will avoid overstocking during a sales downturn and shortages during a rush. For example, you won’t experience any logistical delays related to the Chinese New Year.

When developing our market strategy for 2023, we are faced with the question: “When and how much to send goods to FBA so that the consumer receives them on time?” Looking for an answer, you should focus on seasonality, as well as specific trends related to your brand, target audience, and assortment. Let’s consider some points.

Seasonality and trends
How to make money on Amazon steadily? You should constantly monitor trends and customer preferences. For example, spring increases the demand for sports and outdoor goods, hiking equipment, and gardening items. On the other hand, in the winter months, gifts, home furnishings, board games, winter sports equipment, etc. are in demand.

Planning in advance
The fourth quarter of the year can be the most fertile time for Amazon sales. It’s important to track when consumers start their holiday shopping. Sometimes this season can start not after Halloween and Black Friday, but in early October. You should take advantage of the increase in traffic in time, even if you don’t have any gift items. After all, there are those who will come just on holiday shopping.

Prime Day on Amazon
Prime Day is a series of holidays when the platform organizes sales. Usually, they take place in summer, but last year Amazon unexpectedly organized such an event in the fall. Now there is every reason to believe that this year, it will also be two separate events. And although the exact date will be announced shortly before the event, you should start preparing for it by studying strategies to profit from the platform traffic increase and exclusive Prime discounts. It’s important to focus on inventory forecasting, keyword research, optimizing your product catalog, and advertising effectiveness.

There is a certain algorithm that you should follow if you are preparing for sales on a specific day (holiday, event, themed sales) to make it work best. We have collected some top timelines tips. But remember that the situation may be different for you, depending on your product and delivery options:

12 weeks before finalize the assortment for a specific date:

  • review previous sales figures and identify flagships
  • explore the possibilities of creating bundles
  • create a sales plan and, accordingly, the number of goods to be delivered
  • consider using Amazon Warehousing & Distribution
  • add the Buy with Prime button to the website, if available

 8 weeks before send the goods to Amazon:

  • add inserts to the product packaging along with the supply
  • sell off old stock on FBA
  • analyze marketing and advertising strategies
  • improve your pricing strategy

4 weeks before optimize listings:

  • titles should be changed in accordance with seasonal keywords
  • photos of goods should be of high quality
  • if possible, add a video about the product
  • indicate the main characteristics of the product
  • post answers to recurring customer questions
  • track customer feedback
  • determine the strategy and goals for promotion for the next period

 3 weeks before create coupons and start sharing promotions:

  • implement the Amazon Ads strategy and make adjustments based on the data on the advertising effectiveness  in the process
  • write several posts through Amazon Posts
  • send promotions via email with Amazon Manage Your Customer Engagement
  • assign a separate person to handle customer inquiries

In addition, we recommend that you look after FBA storage limits. They are updated quarterly based on your Inventory Performance Index (IPI). Amazon determines it on its own but provides an opportunity to track it regularly.

Do you want to deal with all the stages of the sale and finally establish supply processes? Don’t hesitate to contact us! Our team of analysts will identify and solve all the problems in the supply chain, as well as track trends and reduce shortages that spoil the sales line. Do not hesitate and take steps to success today.


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Amazon Q1 Survival Guide for a Rookie Seller

Amazon Q1 Survival Guide for a Rookie Seller

The harvest from the holiday sales of the fourth quarter is over. The results from Black Friday, Cyber Monday, and Christmas sales have come in, which means it’s time to plan for a successful start to 2023. To keep the momentum going and get your year off to a good start, we’ve compiled five tips for selling on Amazon.

1. Use Q4 profits to get off to a good start in Q1

If you did everything right, your earnings on Amazon in the fourth quarter were the highest of 2022. It’s tempting to put the money you’ve earned in a savings account, but it’s better to reinvest the profits into marketing in the first quarter so that you will get higher sales in the long run.

There will be buyers who are waiting for the post-holiday sales, and those who are willing to start the year with regular shopping, and don’t forget about those who want to use those Amazon gift cards they were given for Christmas or New Year. Being ready for these sales will allow you to significantly reduce the post-holiday slump and get ahead of your competitors in the first quarter.

2. Be prepared with a range of goods for the holidays of 2023

Be prepared for the following dates when you can raise your conversion: Valentine’s Day (February 14), International Women’s Day (March 8), and Easter (April 16).

How to prepare:

  • Make your Brand Store easy to navigate. Divide products into tabs-categories, and add those that are most relevant now to the main page.
  • Choose relevant keywords so that the Amazon advertising works well.
  • If the product allows, change the images in action and add infographics relevant to the holidays. For example, for Valentine’s Day, you can add an image of your gift being given to a significant other.

You have time to prepare and get ahead of the competition.

Read also: Top 5 mistakes in PPC work on Amazon that drain your budget

3. Extend discounts

There are two things you should keep in mind when selling on Аmazon in the first quarter:

  • Many buyers are still suffering from Christmas shopping fever. It will take time before they cool down.
  • Many buyers will receive Amazon gift cards and start using them.

This is why discounts should not be stopped right after the winter holidays.

TIP. Increase your income with related products. Some products in a set sell better on Аmazon. For example, if you have winter gloves and scarves that aren’t selling well individually, start selling them as a bundle on Amazon.

Bundles on Amazon consist of several individual products, each of which can be identified by a unique ASIN/UPC. A pre-packaged set of products identified by a single ASIN/UPC is not considered a bundle.

4. Increase your assortment

Don’t give away your products on Amazon just relying on sales, because bargain hunters are just one category of buyers. Instead, diversify your assortment – add items that will be popular on Amazon all year round. Create a line of items with high margins and low turnover, as well as high-turnover products with low margins. This will balance your sales and create a better selection for customers.

Read also: Cancellation of referral commission on Amazon EU and UK: the most frequent questions of Ukrainian entrepreneurs

5. Meet the demands of your customers

For example, one of the most common resolutions at the beginning of the year is to start training again and take care of one’s fitness. Therefore, the first quarter is the perfect time to sell products in this category. If you have the opportunity to do it – go ahead. The range is wide – from exercise equipment and fitness accessories to sportswear and food.

The main thing is to take advantage of the trend to lose weight. Even if you sell sugar-free candies or hair elastic bands – show in your photos how a girl who does sports uses your product.

In conclusion.

In order for your year to start off with good results, you need to prepare a strategy in advance and think about the desires of your customers. They are always ready to buy from you, but only if you accurately predict what they need. To set up an Amazon store, increase your Amazon business rating, make money and grow sales on Amazon, or just get Amazon seller help on another issue, leave a request and we will contact you!

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