When will Amazon Prime Day 2022 take place and how to prepare?

When will Amazon Prime Day 2022 take place and how to prepare?

Amazon Prime Day 2022 is approaching, let’s see what is expected this year:

Amazon Prime Day is announcing its annual event on July 12-13, offering Prime members discounts on products from leading national brands and vendors from all over the world in a variety of categories, from fashion and electronics to toys and household items.

Why take advantage of Amazon Prime and how to prepare?

According to marketplace statistics, in 2021 during Amazon Prime Day, consumers bought goods for 11.2 billion dollars, which is 7.7% more than in 2020, when sales amounted to 10.4 billion dollars.

Since 2015, Amazon has been holding a giant sale, Amazon Prime Day, every July. In fact, it is an analogue of the famous “Black Friday”, but not at the end of the year, but in the summer. A huge wave of discounts, from clothing to electronics, and it’s all just for Prime subscribers.

So, here are some basic tips for sellers when preparing for Prime Day:

Evaluate your Amazon FBA (Fulfillment by Amazon) stocks in advance

Of course, preparation requires covering many aspects, but the main thing we recommend to start with is fulfillment. Availability of goods will affect your rankings and sales. It is necessary to take care of replenishment of balances in advance and calculate the required amount of stocks of products in view of the increased demand for goods to avoid “out of stock”. Also, if you have a wide range, Amazon believes that you are more valuable to marketplace customers. It doesn’t influence the monoproduct owners.

The categories that were in high demand last year were: clothing, household appliances and jewelry. If you are a brand or retailer in these categories – make sure you have enough stock to meet the needs of your customers.

Optimization

Optimizing product lists plays a huge role in maximizing sales and conversion rates for salespeople. What to do?

Optimize title and description

Write a specific, concise description of the product that is completely true and convincing for a particular product. Optimize texts for the mobile version. Remember to follow the number of characters in the product description recommended by Amazon. Add information about the product, such as: for whom and for what it is used, size, color, type of packaging, etc.

Write "catchy" text

Include in Bullet Points all the benefits and details of your product that will encourage the buyer to choose you. Customers love to read a good story about the brand and the product.

Keywords

Think about using keywords that are relevant to Prime Day. Remember to include similar search terms that your target audience will use to search for a specific product. You can also run additional PPC campaigns to identify new keywords. In addition to Prime Day, it is recommended to do it in advance, 2-3 weeks before the start. Another important point is the additional budget for advertising companies, as the cost of traffic during this period may be more expensive.

Images

Сheck the quality of images, avoid low quality, and follow Amazon standards. Having high quality images will have a positive effect on your click through rate. Develop attractive photo content on the listing. Demonstrate it from different sides, as it is used in life, so the buyer will be easier to imagine yourself with this product. Detailed, “vital” photos work well with buyers who never read the description.

The growth of sales from external traffic increases the dynamics of organic sales

How does it work? Due to the high level of competition and the equally large number of offers from all sellers within Prime Day, external traffic can be a useful tool to increase sales. When people start buying products often from links from various external sources (advertising on social networks, recommendations from bloggers, sites that have included the product in their article, links in the comments of social network users) – Amazon also notices this activity.

Such algorithms encourage the marketplace to consider the product interesting for buyers, and Amazon is beginning to promote this product organically.

We also recommend paying attention to Attribution for brand owners. When you start external traffic, you can track it and return 10% of the costs.

Effective external channels:

  •         Facebook Ads,
  •         TikTok Ads,
  •         Google Ads,
  •         Bing Ads,
  •         bloggers,
  •         BrandPush

Use A+ Content Manager

This service allows you to add additional text with an image, which can influence the decision to buy your product.

Reviews

Gather feedback. Feedback can affect the indexing and level of trust from the buyer. A significant role in making a decision to buy (especially a new, unfamiliar to the buyer before) the product is the rating and reviews. Customer success is important to the Amazon audience.

It is also possible that competitors will begin to “fight” and “throw” negative reviews just before Prime. Naturally, this can significantly affect sales performance. Therefore, it is important that outside negative feedback does not prevent you from getting good results.

Internal search terms

Add relevant search terms and do not repeat keywords from your records.

Promotions and discounts

Promotions and special offers play a significant role during Prime Day. For example, special offers such as coupons for goods at a reduced price, a discount on the purchase of 3,4,5 units of goods, the purchase of 1+1 = 3 – all this guarantee an advantage over other sellers.

Use Prime Exclusive Discount during prime action, listings with such a discount will be displayed with the “Prime Day Deal” badge for prime subscribers (Eligibility Criteria for Prime Day)

Lightning

Lightning at Amazon Prime Day is a great way to quickly increase sales of your product. Despite the fact that they operate for a limited period of time, they are a powerful tool to increase orders and, consequently, sales. Despide the fact that thay operate for a limited period of time, it is a powerful tool to increase orders and, consequently, sales numers. But before it is very important to make sure that your account and product are avialiable for this promo.

*Note. Lightning deals may not be useful for new sellers. You need to build a reputation first.

*Advice. If you are planning to seriously prepare for Amazon Prime Day sales, you should definitely consider offering special offers for several products at competitive prices. Amazon will be full of offers on Prime Day, and it can choose only a few offered by you. So make sure you prepare as many suggestions as possible, do all the research you need, and do your best.

Creating product packages

The influx of buyers is a good opportunity for a “smart” sale of their own stocks. Your main goal in Prime Day can be not only to increase sales, but also to maximize the sale of goods that are already in stock. In addition to the added opportunity for sellers, customers really like packages of goods when they are effectively grouped, this makes them convenient to buy. The best way is to create product packages that complement each other. You can review. Amazon reports to understand how to effectively integrate your products.

Finally, since many brands have been using the same or similar deals for several years in a row, it is worth looking at what competitors have done in the past. This will give you an idea of what competing brands can do this year, or use certain “tips” for themselves. For an offer to be successful, it must have value not only relative to the company’s usual offers, but also value compared to Prime Day shares of other competitors.

Prime Day starts at midnight on July 12, Pacific Time, at 11:00 Kyiv time, and will last
until July 13.

Amazon Prime Day is available for Prime members in Austria, Australia, Belgium, Brazil, Canada, China, France, Germany, Italy, Japan, Luxembourg, Mexico, the Netherlands, Portugal, Singapore, Spain, the United Kingdom, the United States and for the first time in Poland and Sweden. Later this summer, Prime Day will take place in India, Saudi Arabia and the United Arab Emirates, as well as for the first time in Egypt.

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How can Ukrainian entrepreneurs enter the world marketplaces?

How can Ukrainian Entrepreneurs Enter the World Marketplaces?

This was the topic of the live broadcast, which we held together with our friends, the company Startup Ukraine. CPO of our agency Alina Smolenskaya, with the participation of Anna Petrova, founder of Startup Ukraine, discussed the peculiarities of access to international e-commerce platforms, and discussed the starting steps for manufacturers.

The main issues were:

  • What marketplaces are currently available for Ukraine;
  • What are the first steps in the expansion of global e-commerce platforms;
  • What is useful in doing research and why it is necessary;
  • Where to search for statistics of specific goods;
  • Should it be mentioned that the business is Ukrainian;
  • What is the difference between Amazon in Europe and America;
  • How to promote your product on Amazon, etc.

We are happy to share this video discussion with you, especially now, when one of the most important tasks of consulting agencies is to support Ukrainian entrepreneurs who are planning to expand their business to global e-commerce platforms.

We hope that everyone will find useful information, here is the link:

https://www.instagram.com/p/CdO30WosVIv/

Discover your options

To get more information about the access to international platforms for your product, fill out the form. All fields are required.

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A Guide to Creating Your Account and Selling on Amazon

A Guide to Creating Your Account and Selling on Amazon

Contents

Marketplaces are occupying an increasing share of the e-commerce market. In 2018, Amazon made up 49% of online sales in the USA. Interestingly, Ukraine ranks among the top 9 countries with more than 10 thousand sellers on this platform. Nevertheless, creating an Amazon account is considered to be a hard thing. 

To make the process simpler, we’re offering you to follow our step-by-step guide to creating your Amazon seller account.

Creating Your Account Is the Key Yet Hard Step to Sales

Ukrainian producers should grow their sales by expanding to foreign markets. Developed countries offer much larger markets to make sure everyone has enough space for sales. Moreover, they recover faster from economic crises. 

Another advantage is that marketplaces give quick access to large sales markets and end consumers, while the threshold for entering the market is relatively low and easy.

Creating an account is the major problem many potential sellers face at the beginning. On Amazon, this process is fraught with many pitfalls: the paperwork, transfers, proof of residence, etc. Although we recommend consulting professionals right away, let’s take a look at how it works.

Step 1: The Paperwork

Creating an Amazon account for an individual requires you to check whether all of the documents are at hand:
  • A copy of your passport or a certified translation of your internal passport
  • Contact details, such as your name and surname according to your passport, email, and phone number
  • Credit card details
  • A USA bank account for receipts you earn on Amazon

Step 2: Setting up a Connection to a Proxy Server

Your next step is to buy IP addresses and connect to a proxy server. 

If Amazon catches you logging in to several accounts with the same IP address, it’ll immediately block you. Here’s a case: when several neighbors logged in to different accounts with the same IP address in their apartment block, Amazon blocked them. For that reason, you’d better always log in with a secure IP address.

Step 3: Creating an Account

Let’s now create a seller account. The first thing to do is set up a connection to a proxy server. After that, you need to log in to an existing buyer account and click the “Register now” button on sellercentral.amazon.com.
Here’s a step-by-step process:
  1. Click the “Start selling” button.
  1. Next, enter your email and password and click “Create your Amazon account”.
  2. Enter your details in Latin characters.
4. Confirm your email address.
5. Choose your business location, i.e., a country where a legal entity or an individual is registered.
6. Fill in the following fields: a company name (or an individual name), address, phone number and seller name on the website.
7. Specify your bank card details—it can be issued in any country and for any currency. Visa, MasterCard, American Express, Discover, Diners Club or JCB will do.
8. Enter your bank account details to receive transfers from Amazon. You can sign up for a Payoneer card to get a USA bank account.
  1. Add your tax details. You need to answer whether you register as a legal entity or an individual as well as a resident or a non-resident of the USA, complete the “W9-BEN” form (basic details, such as your address, country of registration, etc.) and finally sign the form. 
  2. Add your listing and product categories. The system will ask for general data on your products: origin (hand-made or factory-made products), identifier type, batch volume, your website that features your products, etc.
  3. Check the details you’ve entered and upload your passport and bank statement.

Done!

Step 4: Verification

Sometimes Amazon may ask you to provide additional documents once you’ve created your account. At this step, Amazon almost always blocks accounts until sellers prove their identity. 

Next, Amazon emails you a request to provide additional documents to the address you’ve specified when creating your account and to Seller Performance Notifications.

Once you’ve logged in, you’ll see your notification highlighted in orange. 

  1. You’ll have messages from Amazon in the Performance Notifications section. Read all of them carefully to understand what information they want to receive from the seller.
  2. After that, you need to send the pre-arranged documents: your utility bill, including gas, water, electricity or the Internet.

If you’ve skipped some of the blocks when creating your account, Amazon will ask to provide additional information once the account has been verified. You’ll see red windows on the home page. You need to click on them one after another and add the information required by Amazon.

____

It’s a sure thing that you can create an Amazon account on your own. But the reality is more and more beginners are automatically blocked by the platform. 

Disqover Agency’s team helps you get the best experience on Amazon at all steps: creating an account, verification and turnkey account kick-off. We create Amazon accounts for the USA, Europe, UAE and Australia.

If you have any questions about creating Amazon accounts, our specialists will be happy to advise you on this matter for FREE. Please follow the link to leave your contact details, and we’ll get in touch with you as soon as possible!

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No Niche Research as a Biggest Mistake to Avoid When Selling on Amazon

No Niche Research as a Biggest Mistake to Avoid When Selling on Amazon

Contents

Amazon is the largest e-commerce marketplace where anyone from over a hundred countries can sell products. And you’ll only need to have Internet access to create an account and make sales. 

According to Amazon, more than six million people in the USA shop on Amazon daily, while the marketplace makes up about 48% of America’s e-commerce market. Other surveys show that the platform offers about 350 million different products. Nevertheless, not all of them are in demand and help their sellers make money.

You’ll find it extremely hard to predict whether a given product will be hot to sell on Amazon.

According to our in-house statistics, seven out of ten surveys prove that a product shouldn’t roll out in its original form.

To cut back on your expenses and mitigate your risks, you must first analyze the niche. Read on to learn the details.

What Is Niche Research?

Niche research is all about analyzing commodity groups on Amazon to understand whether it’s worth entering the marketplace with an existing product. We carry out researches for both the USA and European markets, depending on the client’s needs. Our research helps answer the important questions about product launches, such as “Do I need to adapt my product or packaging?” and “Which product ranges do I need to roll out to make a profit?” 

Moreover, we assess the buyer interest, potential income, sales, profitability and competition on Amazon. Potential sellers can be sure that buyers on the platform need their products. Niche research is an investment in your future sales. At Disqover Agency, we carry out niche research for Amazon by taking a stepwise approach.

Steps to Carry Out Niche Research for Amazon

Step 1: Demand Analysis

In e-commerce, strong demand means a slew of relevant search queries, i.e., people really want to buy certain products. At Disqover Agency, we measure product demand using special programs. Over the years, we’ve developed some niche size metrics. Please take a look at our example: 

  • Large: 800+ thousand queries
  • Medium: 350–800 thousand queries
  • Small: less than 350 thousand queries

It’s not that simple, though. You must take into account your competitors who run ad campaigns for specific queries and use the right keywords in their listing texts.

After measuring the niche size and the competitor count, we analyze branded traffic, i.e., search queries related to specific brand names. For instance, the shampoo niche generates more than five million queries per month, but 25% of them are branded queries (“head and shoulders”, “biolage” and “kerastase”), while this makes the real niche size much smaller. The niche is large in terms of the query count, but at the same time, branded traffic makes up a quarter of its size.

The number of users who don’t care about brands is far less than initially estimated. Nevertheless, it’s important to take a holistic approach to analyzing each product and consider all factors. Even if branded traffic is enormous, you can always build your reputation and compete with existing brands over time.

Step 2: Competitor Analysis

Analyzing competitors on Amazon consists of several steps: 

Step 1: we collect and analyze competitor data from Amazon. This includes average monthly sales, price, price history, seasonality, fulfillment, BSR, product rating and review count.

Step 2: we outline the key parameters of each competitor product. For example, we outline such parameters as “application” and “volume” when analyzing the shampoo niche.

Step 3: we process the retrieved data. This is the key and most time-consuming part.

Pushing the analogy with the shampoo niche, we can give answers to the following questions:

  • Which price segment is the most popular and helps make more money?
  • Which hair types bring more shampoo sales and which ones bring less?
  • What volumes are in demand (sometimes these data are different from assumptions)?
  • What is the most popular shipping option among end consumers?
  • Is there an A brand (a key player who takes most of the sales in the niche)?
  • What is a threshold for entering a niche based on reviews, etc.?

Step 3: Calculating Unit Economics

This process comprises two key steps: measuring margins and choosing competitive prices. Over the years, we’ve managed to find the minimum margin level you must have to enter Amazon. Otherwise, you’ll spend all of your income on advertising. Besides, the lower the margin, the more sales you’ll need to make a profit. Consequently, you’ll have to be making investments for a long time if you have to make more sales.

Step 4: Preparing a P&L Forecast

Our team has drawn up a P&L statement template that covers all of the features for your business on Amazon: 

  • Product size tiers according to Amazon
  • ACoS (Ad Cost Over Sales), i.e., a metric that helps assess how efficiently and profitably you run ad campaigns on Amazon
  • Portions of organic and PPC sales

This step helps you figure out the investment period, break-even point and total investment with specific expense items, such as manufacturing, shipping to Amazon warehouses, marketing costs and Amazon commissions.

Keep in mind that Amazon is an extremely dynamic marketplace where forecasting sales is a hard thing. The marketplace regularly introduces new rules and commissions. Therefore, this forecast is rather approximate. It’ll help answer the question about whether sellers make sales with certain products on Amazon.

All in all, niche research consists of four steps that hide many subtleties and vital nuances. Disqover Agency’s team helps you get the best experience on Amazon at all steps, including researches on product niches before you enter the marketplace.

Should you have any questions about niche researches for Amazon, our experts will be happy to advise you on this matter for FREE. Please follow the link to leave your contact details, and we’ll contact you as soon as possible!

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