Debunking myths about the FDA: 3 common myths

Debunking myths about the FDA: 3 common myths

The expansive and financially robust US market beckons entrepreneurs, but anyone harboring dreams of establishing their business here must acquaint themselves with the FDA and its requirements.

The FDA, also known as the Food and Drug Administration, wields authority over the safety of food, drugs, cosmetics, and medical devices within the United States.

While the temptation to turn to Google for FDA registration guidance is strong, the vast expanse of the internet is riddled with inaccuracies and misinformation that can easily bewilder or, even worse, discourage you from venturing into the US market.

With over 5 years of experience, during which we’ve assisted countless clients with FDA registration, we’ve pinpointed three prevailing myths that frequently ensnare entrepreneurs navigating the intricate landscape of the FDA.

Myth #1: FDA Certification of Companies and Products

Let’s clear the air on this common misconception! The FDA doesn’t certify companies or products. As a federal executive agency, its role involves inspecting products and facilities, establishing exacting standards, and strongly encouraging adherence to these standards.

To effectively manage the vast US market, the FDA requires businesses engaged in the production of food and drugs to REGISTER with their database. By doing so, you receive a unique registration number that allows you to import regulated goods into the United States.

While your registration allows the FDA to gain a better understanding of your imported products, it’s crucial to note that there can be significant variations in FDA requirements based on the manufacturer or the specific nature of its product. So, it’s not a one-size-fits-all scenario!

Myth #2: The FDA Registration Agent – A Special Representative?

Let’s debunk another myth! Contrary to popular belief, a registration agent isn’t an official representative of the FDA. In fact, anyone residing in the US can step into this role.

The FDA mandates that foreign companies appoint a US resident as their registration agent. This individual’s duty is to serve as a communication bridge between the importer and the FDA. Importantly, they don’t need to be affiliated with an FDA support agency, dispelling the notion of “special representation.”

The registration agent’s responsibilities include establishing contact with relevant parties, coordinating inspections for the importer, and ensuring the seamless transmission of necessary documents to meet FDA requirements.

If you have a US resident at your disposal, the FDA registration process can be streamlined. However, should you require a registration agent, we’re here to offer recommendations.

Myth #3: Bypassing the FDA – A False Notion

Let’s address another common misconception: the idea that you can outsmart the FDA. This notion is far from the truth!

The FDA maintains a watchful eye over the domain of food, drugs, cosmetics, and medical devices. Depending on the nature of the product, the FDA employs several stringent control methods:

Customs Vigilance: This involves a thorough examination of products, including checking for Prior Notice (a notification of Goods Arrival in the USA), confirming the manufacturer’s registration in the FDA database, scrutinizing labels, evaluating product ingredients for safety, and verifying that the product possesses FDA marketing authorization.

On-Site Inspections: The FDA conducts inspections at the points of sale and storage facilities.

Post-Consumer Complaint Inspections: If a consumer raises concerns, the FDA investigates.

In any scenario, the FDA wields the authority to remove or recall products, even going so far as to send them back to their country of origin. Hence, when a seller peddles products with prohibited ingredients or lacking proper licenses, it’s merely a matter of time before it faces consequences.

The cost of the financial and reputational fallout for a brand caught in this web of non-compliance can be far greater than if they had proactively tested their products and met the FDA’s requirements. Remember, compliance is the key to success in the market. Shortcuts simply don’t pay off in the long run!


For any aspiring entrepreneurs eyeing to tap the vast US market, here’s a crucial principle to incorporate into your business strategy: If your export portfolio includes food, drugs, cosmetics, or medical devices, gearing up for FDA registration is likely to be a part of your playbook. Attempting to sidestep this requirement can spell serious trouble, especially on the financial front.

FDA registration isn’t merely an entry point into the US market; it also functions as a badge of product quality and a trust-boosting tool for consumers.

A crucial prerequisite for FDA registration is the appointment of a US resident registration agent. Should you encounter difficulties in securing such an agent, don’t worry! We stand ready to provide our expertise and suggest reliable agents who can fulfill this role.

Navigating the FDA registration process is not a daunting endeavor when you have the right guidance. Get in touch with us, and we’ll guide you through the process, ensuring you secure your registration number with the Food and Drug Administration effortlessly! Your journey into the US market awaits.

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Starting a Business on Amazon: Overcoming Barriers and Achieving Success

Starting a Business on Amazon: Overcoming Barriers and Achieving Success

Amazon is an ever-expanding online marketplace, offering lucrative opportunities for entrepreneurs aiming to expand their global reach and boost profits.

The trust and credibility Amazon has built over the years attracts a loyal customer base with substantial purchasing power, ensuring strong customer loyalty. Amazon, known for its stringent selling requirements, presents both opportunities and challenges for aspiring Amazon Sellers. Persistence, thorough preparation, and a willingness to invest time and effort are crucial in minimizing obstacles on your journey.

Let’s explore some valuable insights and proven strategies for overcoming barriers to entry on Amazon, as shared by our experienced team.

Account Registration and Verification

The registration process on Amazon is a critical stage where your business undergoes a rigorous evaluation regarding its readiness and strength. It’s essential to understand:
  • Data verification is critical in the registration process, often requiring documentation to support the provided information. However, this step can be time-consuming and can often be complex.
  • Amazon may reject a registration, even if all submitted documents meet their requirements. For more information on account verification, please refer to our article: .
  • Sometimes, a rejection seems arbitrary, necessitating a thorough investigation as to what the underlying cause is.
  • During the video verification process, unexpected questions about your business may arise.
  • Securing utility bill information and an official address card can be challenging, particularly if your company lacks access to an official address or does not operate from one. Meeting these requirements with the correct documentation can be extremely complicated.

Challenges for Existing Accounts: Navigating the Obstacles

The path to success with selling on Amazon can be complex, and even after successfully registering and commencing sales, your Amazon account may face potential suspension:
  • Document-related issues may surface at any point, demanding proof of identity or business legitimacy.
  • Amazon doesn’t always provide clear explanations regarding account suspensions, complicating the situation.
  • Problems related to product listings, such as invoice requests or accounts blocked due to customer complaints, can also occur. 

Case Studies: Account Reinstatement Success Stories 

We’ve explored the potential hurdles that those engaged with selling on Amazon might encounter. The Disqover Agency team has successfully helped to reinstate over 50 blocked Amazon accounts. To inspire those who may have lost hope when it comes to account reinstatement, our Product Manager Yelyzaveta shares the story of a challenging case.

“We were approached by a client with an Amazon account and business based in Germany. Drawing from our extensive experience with European registration, we understood that this region is among the most challenging to verify.

During our interactions with Amazon support, we received the following information: Amazon had recorded that the account couldn’t be reinstated. This pertained to the account’s internal status, but we remained hopeful for success since there was an avenue to file an appeal within the account.
Typically, neither Amazon’s customer support nor the marketplace itself discloses the reason for blocking an account. The expectation is that the account owner admits to wrongdoing. However, in many cases, the account owner may not even be aware of the specific cause of the suspension, complicating problem resolution even further.
We managed to ascertain that the seller had temporarily been in another country and logged into their account, which turned out to be the primary Amazon policy violation that led to the account suspension.
In response, we assembled a documentation package, including airline tickets, to establish that the account owner had in fact logged in while traveling in Germany. Additionally, we provided a written assurance that there would be no further breaches of Amazon’s policies.
Naturally, we had to appeal the reinstatement multiple times before achieving success. This underscores the importance of persistence and patience when navigating matters related to Amazon.”
We also have an equally captivating and motivational story about the registration of an Amazon account from our Account Director, Tetiana:
“A client approached us to open a corporate account.
We collected all the necessary documents and initiated the registration process. We filled in all the fields, uploaded the documents, and the client successfully underwent video verification. They also entered the code from the card with a verification code they received. However, Amazon rejected their bank statement.
We made several attempts to submit the bank statement in different formats and even sent support inquiries explaining that the statement fully met the requirements. However, we continued to receive automated rejections.
Understanding Amazon and realizing that we needed to bypass the automated system and reach human support, we didn’t give up. Our team decided to submit the statement in the same format as in the very beginning. We followed the same procedure, and this time the statement was accepted, and the account was successfully registered.
The takeaway from this story is that even with impeccable documentation, it sometimes takes several attempts and a bit of luck when dealing with Amazon’s automated systems.”


Amazon is a unique world with its own set of rules, idiosyncrasies, and occasionally unfair decisions. However, with hard work, patience, and effective collaboration between the client and the team, any challenge can be overcome.
Success on Amazon hinges on your persistence and determination. Remember that great achievements require significant effort.
We are here to support you every step of the way and committed to identifying and resolving any obstacles you may encounter while launching your presence on Amazon.

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Top Amazon niches in 2023

Top Amazon niches in 2023

We often hear the following: “I have a unique product and want to sell it on Amazon. I’m sure it will sell well”. However, after an analysis, it becomes quite clear that the product is not interesting to consumers. To avoid similar situations and mistakes, it is essential to carefully analyze the marketplace and identify the proper niche in which you can start. The Disqover team has been helping sellers launch products on Amazon for nearly 5 years, and now it’s time to share the knowledge we’ve accumulated! In this article, we will discuss the best selling products on Amazon, the niches that are worth considering, and how to identify your “perfect” niche.

Top sellers  and selling niches in 2023

On Amazon, you can find and buy almost anything, but over the past two years, three categories of products have consistently appeared on top:

  1. Home and Kitchen
  2. Beauty and Personal Care
  3. Clothing, Shoes, and Jewelry

While these categories are the most popular, they are also the most competitive. To be successful, you need to find a narrow but unoccupied niche where there is unmet demand. Below we outline 8 promising selling niches in the USA and Europe and our recommendations on how to stand out among thousands of competitors!

  1. Pet supplies: The pet care market has increased from $216 billion in 2020 to $232 billion in 2022 and is expected to continue growing. Now is the perfect time to introduce something new to the market and offer unique solutions for pet owners. It could be innovative tools for removing dog hair, hi-tech collars, or new materials for cat litter boxes. However, be aware that non-US residents cannot import and sell antibacterial products that are manufactured outside of the US. Therefore, carefully check the product’s composition and the country’s legislation before entering the market!
  1. Baby care: The baby category has great potential and various untouched niches that are still being developed. We recommend finding alternatives and modifications to everyday products, for instance, reusable diapers as an alternative to disposable ones. By the way, there is still high demand for eco-friendly products, so it’s worth paying attention to this segment. Remember though that this niche requires a Children’s Product Certificate (CPC) in the US.
  1. Gaming: Since the Covid-19 pandemic, there has been a significant increase in demand for gaming products. Best selling items in the past year include gaming headsets for PC, Xbox One, Nintendo Switch, and PlayStation. However, these categories may have restrictions from trademark owners, so we recommend finding narrower niches and unique gaming accessories. For example, our team has worked with an unusual product – gaming gloves that assist in maintaining muscle tension, enabling gamers to extend their playing sessions.
  1. Home gym: According to Statista, the revenue in the fitness niche was $21.9 bmillion in 2022. Home workouts remain popular, even though quarantines have ended, so you should consider products for CrossFit, especially pre-packaged sets or bundles that include all the essentials for sports activities. Amazon customers value convenience.
  1. Beauty and personal care: It may seem that there are no niches left in this oversaturated category, but we’ve identified a few for you! Beard care and eye care products, for example. How can you stand out? Attract customers through exclusive product formulas, options for comprehensive care, or multitasking products.
  1. Vegan supplements: This is a new but successful adaptation of dietary supplements and vegan products. We have had a success story in launching adapted vegan products, so we can confidently say that there is hidden potential in this niche. Best selling items include plant-based protein powder, vegan collagen, Omega-3, and probiotics. Note that this category requires COA certification in the USA and GFSI certification or valid HACCP certificate(s) in Europe.
  1. Zero waste products. This is also a relatively recent trend with a new range of successfully adapted goods. Therefore, by adapting your products to this niche, you can effectively target and reach your desired audience! Best selling items include reusable makeup removers, bamboo cotton swabs, shoppers and bags made from organic mesh, bamboo toothbrushes, compostable bags, and beeswax wraps.
  1. Home office. A lot of people continue to work remotely even after the Covid-19 pandemic, so this niche remains relevant. Best selling items: laptop stands, ergonomic chairs, desk LED lamps. We recommend searching for ideas on how to improve the shortcomings of your competitors’ products. Make a lamp last longer or a chair more comfortable.

How to identify the “perfect” niche for selling on Amazon?

We’ve developed a checklist to help you find that perfect niche to start with:

  1. High demand: Choose products that have the potential to generate at least 10 sales per day and have a minimum of 50,000 monthly search queries on Amazon.
  2. Low competition, preferably less than 1,000 competitors. The fewer the competitors, the greater the chance of ranking highly in search results and becoming a bestseller in your niche.
  3. Medium price range. The optimal price range for products on Amazon is $10-$50, although this can vary depending on the niche.
  4. Repeat purchase potential.
  5. High product margin. This increases the ability to actively promote your products and achieve higher sales. You can calculate margins using this link:
  6. Understanding consumer frustrations, revealed through an analysis of competitors’ reviews and market research.
  7. Absence of existing cheaper alternatives that already satisfy consumer needs.
  8. A limited number of reviews among competitors, ideally below 2,000. Reviews directly impact the decision to purchase a product.
  9. A limited number of recognizable brands in the niche or absence of a dominant market player.
  10. No additional requirements for product delivery to Amazon warehouses, sales launch (certification), or customs clearance.

It can be challenging to predict whether a product is suitable for starting a business on Amazon. To do so, you need to analyze demand and competitors, calculate unit economics, and prepare a P&L forecast. The Disqover team can assist you at each of these stages! Over the past 5 years, we have analyzed nearly 100 niches and provided business recommendations for the successful adaptation and launch of various products, including categories such as food and water, toys, gels and polishes, and more.

Fill out the form below and our manager will give you a free consultation on launching your product on the marketplace or increasing sales for your existing products on Amazon.

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How We Increased Sales by 89 Times in Six Months

How We Increased Sales by 89 Times in Six Months

In May 2022, we started working with a company specializing in model kits based on a range of aircraft and car designs. They were popular in the Ukrainian market, but the company needed assistance in launching their products on Amazon. Our goal was to increase sales on and make their brand recognizable.

To achieve this, we analyzed the customer niche and determined the feasibility of selling the products on Amazon, the need for product adaptation, and the initial investment required. We also conducted a detailed analysis of competitors in the market, focusing on sales volume, product position, and the presence of key players, plus provided recommendations regarding the product range, pricing strategy, and unit economics.

Based on this research, we developed a product promotion strategy in collaboration with the client and began to implement it. We created SEO listings and added photos and videos. The result was that we set up and launched advertising campaigns that we continue to optimize on a daily basis.

Over the course of six months of collaboration, we increased sales by 89 times. The TACoS (Total Advertising Cost of Sales) indicator was 9.35%, and the ROAS (Return on Advertising Spend) was $2.94. The graph below shows a significant increase in sales in November. We successfully conducted advertising campaigns, leveraging the Black Friday season, and maintained a growth trend in the following month.

Our guiding principle is to take a comprehensive approach in supporting a brand on Amazon. We create the best promotion plan for you and work diligently on its implementation, constantly monitoring trends and adapting to changes in your niche. Please complete the form below for a consultation regarding the process of listing your product on Amazon or to receive a free audit of your account.

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Amazon changes seller account verification

Amazon changes seller account verification

Amazon changes seller account verification

The registration process for an Amazon account consists of three stages: document collecting, account registration, and verification. Approximately two months ago, unexpected changes were made in the final stage, but we already have had several successful cases with new adjustments.

What changed?

After completing the registration and creating product listings, Amazon may suddenly deactivate your account and request additional verification. This process includes a questionnaire and a video interview that can take up to an hour of your time.

The form covers 10 questions, such as: “Do you purchase products from manufacturers or do you have your own manufacturing?”, “Do you have a registered business?”. In one of the sections, you will also need to specify which documents you will provide for personal identification, your company, and the manufacturing and/or supply processes.

In the end, there will be three-time slots for a meeting with a one-week difference between them. However, you shouldn’t ponder about it too much, because Amazon will assign a date as they wish. After that, you can expect a detailed discussion with Amazon support where they may ask about your identity, how and where you purchase goods, your invoice, who assists with the account, and more.

How did verification happen before?

It used to be much simpler: during account registration, you had to join a video call with Amazon support that lasted about 5 minutes. Typically, you would show your passport and bank statement during the call. After that, support would decide what to do with your account. However, Amazon added the additional inspection.

We have had experience with other verification methods as well, such as:

  • Submitting utility bill receipts
  • Providing a passport and bank statement
  • Sending a physical letter to the registered address (you had to enter the code from that letter into your account)
  • Sending a photo with the passport next to your face.

It should be noted that Amazon can use any combination of verification methods, so you need to be prepared for them all.

Without thorough preparation and properly prepared documents, you may encounter account blocking by the platform. We offer the assistance of our professionals! Over the course of almost 5 years, we have successfully registered 400+ accounts and closed 5 cases with the new verification process.

Complete the form below for a consultation regarding the conditions and cost of registering a seller account for you.

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How to Increase Sales and Awareness Using Amazon Ads

How to Increase Sales and Awareness Using Amazon Ads

If you are planning to start a business on Amazon, then advertising is essential for getting high sales. You need to regularly work on your advertising campaigns so that your products are seen by potential buyers. Let’s take a closer look at what types of advertising exist and which is right for you.

There are three types of ads on Amazon:

1. Amazon Sponsored Products

This type of ad allows you to promote certain items in your product range on the search results page or the pages of competitor listings.

You can select search queries, categories or ASINs to promote your listings. You can control exactly where your advertisements will be placed using promotion placements. Let’s take a look at the three types.

Search terms

This type of advertising works with the help of keywords, meaning that you are promoting your product based on queries that are specifically relevant to your product. For example, if a customer searches for “hair styler”, then you can run an ad for your product when a user searches for that keyword. Accordingly, they will see your product in the search results and pages with similar products.


You can select categories that are relevant to your product so that when a client chooses a specific filter, they will see your item.


This is the product identification code. When setting up an advertising campaign, you can enter the product code of your competitors so that your ad appears on their pages and attracts potential customers with your best offer.

Amazon only charges you for each click on your ad, regardless of the ad type, including this one.

Now we will look at two types of advertising available only after registering with the Brand Registry.

2. Amazon Sponsored Brands

Sponsored Brands allow you to place up to 3 products on an advertising banner at the same time within the same brand.

The ad banner appears on the search results page and consists of three components: your brand logo, headline, and advertised products. In addition to photos, you can also use a video format.

Like Sponsored Products, this type of ad can also appear above, below, and in the middle of search results at the same time.

3. Amazon Sponsored Display

Amazon displays this type of advertisement not only inside the marketplace but also outside of it.

Sponsored Display is like Facebook Ads Manager and Google Ads campaigns in that you can customize your ads to the category you want. You can also choose similar products and categories that your ads will focus on.

Sponsored Display ads come in two formats: 1) display ad and 2) video ad (up to 30 seconds). Amazon display ads appear at the top and bottom of the homepage, next to reviews, and on the checkout page.

You can also choose to pay per click or pay per impression. This will depend on whether you are working on getting conversions or increasing brand awareness.

We have now analyzed the main types of advertising on Amazon. However, for advertising to work, it needs to be configured correctly, and without professional support, you can lose time, money, and the ability to attract new customers. To avoid this, we offer you support from our team of professionals! Our experts will competently analyze the offers of competitors, develop a promotion strategy with you based on your goals, launch your advertising campaign, and continue to optimize and launch new ones every day.

Fill out the form below and our manager will advise you on the terms and cost of advertising support for your products on Amazon.

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Brand Registry – Is it Actually Necessary for an Amazon Seller?

Brand Registry – Is it Actually Necessary for an Amazon Seller?

It is important for merchants growing their business on e-commerce platforms to protect their brand and intellectual property. One way to do this is to register your trademark on Amazon. Amazon Brand Registry is an application that allows you to register your trademarks on Amazon and access a variety of benefits. But is Brand Registry a necessity, or does it just give you an advantage as an Amazon seller?

Trademark registration and Brand Registry

Trademark registration is the process of legally registering a trademark for the purpose of protecting it. In order to register your trademark, it is first important to conduct a search of registered trademarks with a sound or spelling similar to yours. If the search shows that the trademark does not yet exist, you can apply for registration with the appropriate government authority: in the United States at the Patent and Trademark Office (USPTO), in Britain at the UKIPO and in Europe at the EUIPO.

After receiving a TM registration application number, you can register with Amazon Brand Registry. Members of this program receive a guarantee of intellectual property protection for their listings, as well as additional marketing tools for promotion. These include the ability to create advanced A+ content and your own Amazon store, post a video of a listed product, run branded ads, and have access to advanced analytics to optimize your ad campaigns. Learn more about these and other benefits below:

1. Protection of intellectual property.

Sellers registered with the Brand Registry have the ability to grant or deny distributors the right to sell their branded products. You can also protect your listings from intruders by filing a complaint or contacting Amazon support, as one of the advantages of the Brand Registry is access to a separate support service for brand owners.

2. Availability of additional types of advertising.

Brand owners have the opportunity to use such types of advertising campaigns as Sponsored Brands and Sponsored Display, allowing you to advertise several products at once. The benefits of Sponsored Brands include being able to conduct A / B testing to optimize the content on your listing and track conversion and purchase statistics.

Amazon stats show that advertisers who create Sponsored Display ads targeting a particular brand’s audience for the first time get 7.2% more clicks on their listings in the following month compared to those who don’t.

3. Getting your first feedback.

When deciding whether or not to buy a new product, a buyer looks closely at the reviews of other buyers. By registering with the Brand Registry, you will have access to the Amazon Vine service, which helps you get the first reviews for new listings. The service is available in Europe for €170 and in the USA for $200.

4. Increasing consumer confidence.

There are 2 tools for brand owners on Amazon that greatly help a seller build consumer confidence: A+ Content and the Brand Store.

After describing these, we will analyze the difference between the descriptions of 2 listings of different sellers, one registered with and the other unregistered in the Brand Registry, and also see how their brand pages are displayed.

A+ content

After receiving BR, you will be able to create A + content, by adding photos, videos and more text to your product description — all with quality templates that you choose yourself.

Listing with A+ content:

Without A+ content:

The listing in the first example is more beneficial for the brand owner because it contains more information, images and videos of the product. Thus, the buyer will be more familiar with your product assortment, stay longer on the listing and most likely purchase your product.

The listing in the second example provides less information for the buyer, since after the bullets, there is no additional content and only plain text, thus attracting much less attention.

Brand store

Sellers registered with the Brand Registry have the opportunity to create their own “online store” within Amazon itself — the Brand Store. When a client lands on your brand page, a mini-site opens up with a list of your entire range of products. Amazon stats show that in BrandStore, which has more than three sections, buyers stay 83% longer.

The appearance of the Brand Store of the owner of the registered TM in the Brand Registry:

Search result if TM is not registered in Brand Registry:

The owner of the first listing registered their TM and for the Brand Registry. The owner of the second one did not register their TM, and, as such, cannot create a Brand Store. Therefore, a buyer clicking on the brand name will end up at a list of products ranked by brand keyword.

The above tools and capabilities give sellers a significant advantage and if used correctly, there is every chance to increase recognition and conversion to sales.

How long does it take to register on Amazon Brand Registry?

Registering on Amazon Brand Registry takes about two weeks, but trademark registration is required before registration on Brand Registry. The process of registration for a TM and Brand Registry consists of several stages:

Stage 1 (up to a week): review — acquaintance with one of our partners, who will assist you in the registration of a TM for your products.

Stage 2 (up to 2 weeks): data collection and provision of information on the product you plan to register with the TM partner.

Stage 3 (up to a week): TM research — conducting a market analysis to ensure that your brand is original and not likely to get a refusal.

Stage 4 (2 weeks): payment for services, filing the application and obtaining a registration number.

Stage 5 (1 week): registration in the Brand Registry. We submit the necessary documents for connecting your TM to Amazon. They then send a code to the email of the lawyer who registered the TM. The lawyer will give us the code, and we will provide it to Amazon. After these steps, brand confirmation takes place.

Stage 6 (7-12 months): Waiting for the TM – once approved, you can now enjoy Amazon Brand Registry and all its benefits.

So, if you have not yet registered a TM, with our help, you will submit an application for a TM in the appropriate country, create a Brand Registry account and enjoy all the possibilities of being a brand owner on Amazon in a maximum of 2 months.

So, why should you register with Brand Registry on the Amazon platform?

  1. To increase buyers’ level of trust in your brand;
  2. To access tools that can increase traffic to individual listings and your Brand Store, as well as purchase conversion rates.
  3. To protect your intellectual property.


It is important to note that obtaining a Brand Registry is not a requirement for selling on Amazon and you don’t need to register a trademark in order to list and sell products on the platform. However, withoutBrand Registry, it can be very difficult to conquer a particular niche.

As explained, it is extremely important to register a trademark, but is it advisable to do it yourself without the experience and support of a professional team? The Disqover Agency team will help you go from brand registration to the full launch of your products. We know exactly how to do this. Fill out the form below and our manager will provide you with detailed advice on our TM and Brand Registry registration service.

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Calendar of key dates for Amazon sellers in 2023

Calendar of key dates for Amazon sellers in 2023

Good businesses are thinking about how to prevent the post-holiday decline in Amazon sales. Great ones are already working on a brand growth strategy for 2023. Our calendar of key dates will help you do this.

The calendar will help you make an inventory forecast for FBA. If you plan your warehouses according to the event calendar, you will avoid overstocking during a sales downturn and shortages during a rush. For example, you won’t experience any logistical delays related to the Chinese New Year.

When developing our market strategy for 2023, we are faced with the question: “When and how much to send goods to FBA so that the consumer receives them on time?” Looking for an answer, you should focus on seasonality, as well as specific trends related to your brand, target audience, and assortment. Let’s consider some points.

Seasonality and trends
How to make money on Amazon steadily? You should constantly monitor trends and customer preferences. For example, spring increases the demand for sports and outdoor goods, hiking equipment, and gardening items. On the other hand, in the winter months, gifts, home furnishings, board games, winter sports equipment, etc. are in demand.

Planning in advance
The fourth quarter of the year can be the most fertile time for Amazon sales. It’s important to track when consumers start their holiday shopping. Sometimes this season can start not after Halloween and Black Friday, but in early October. You should take advantage of the increase in traffic in time, even if you don’t have any gift items. After all, there are those who will come just on holiday shopping.

Prime Day on Amazon
Prime Day is a series of holidays when the platform organizes sales. Usually, they take place in summer, but last year Amazon unexpectedly organized such an event in the fall. Now there is every reason to believe that this year, it will also be two separate events. And although the exact date will be announced shortly before the event, you should start preparing for it by studying strategies to profit from the platform traffic increase and exclusive Prime discounts. It’s important to focus on inventory forecasting, keyword research, optimizing your product catalog, and advertising effectiveness.

There is a certain algorithm that you should follow if you are preparing for sales on a specific day (holiday, event, themed sales) to make it work best. We have collected some top timelines tips. But remember that the situation may be different for you, depending on your product and delivery options:

12 weeks before finalize the assortment for a specific date:

  • review previous sales figures and identify flagships
  • explore the possibilities of creating bundles
  • create a sales plan and, accordingly, the number of goods to be delivered
  • consider using Amazon Warehousing & Distribution
  • add the Buy with Prime button to the website, if available

 8 weeks before send the goods to Amazon:

  • add inserts to the product packaging along with the supply
  • sell off old stock on FBA
  • analyze marketing and advertising strategies
  • improve your pricing strategy

4 weeks before optimize listings:

  • titles should be changed in accordance with seasonal keywords
  • photos of goods should be of high quality
  • if possible, add a video about the product
  • indicate the main characteristics of the product
  • post answers to recurring customer questions
  • track customer feedback
  • determine the strategy and goals for promotion for the next period

 3 weeks before create coupons and start sharing promotions:

  • implement the Amazon Ads strategy and make adjustments based on the data on the advertising effectiveness  in the process
  • write several posts through Amazon Posts
  • send promotions via email with Amazon Manage Your Customer Engagement
  • assign a separate person to handle customer inquiries

In addition, we recommend that you look after FBA storage limits. They are updated quarterly based on your Inventory Performance Index (IPI). Amazon determines it on its own but provides an opportunity to track it regularly.

Do you want to deal with all the stages of the sale and finally establish supply processes? Don’t hesitate to contact us! Our team of analysts will identify and solve all the problems in the supply chain, as well as track trends and reduce shortages that spoil the sales line. Do not hesitate and take steps to success today.


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Amazon Q1 Survival Guide for a Rookie Seller

Amazon Q1 Survival Guide for a Rookie Seller

The harvest from the holiday sales of the fourth quarter is over. The results from Black Friday, Cyber Monday, and Christmas sales have come in, which means it’s time to plan for a successful start to 2023. To keep the momentum going and get your year off to a good start, we’ve compiled five tips for selling on Amazon.

1. Use Q4 profits to get off to a good start in Q1

If you did everything right, your earnings on Amazon in the fourth quarter were the highest of 2022. It’s tempting to put the money you’ve earned in a savings account, but it’s better to reinvest the profits into marketing in the first quarter so that you will get higher sales in the long run.

There will be buyers who are waiting for the post-holiday sales, and those who are willing to start the year with regular shopping, and don’t forget about those who want to use those Amazon gift cards they were given for Christmas or New Year. Being ready for these sales will allow you to significantly reduce the post-holiday slump and get ahead of your competitors in the first quarter.

2. Be prepared with a range of goods for the holidays of 2023

Be prepared for the following dates when you can raise your conversion: Valentine’s Day (February 14), International Women’s Day (March 8), and Easter (April 16).

How to prepare:

  • Make your Brand Store easy to navigate. Divide products into tabs-categories, and add those that are most relevant now to the main page.
  • Choose relevant keywords so that the Amazon advertising works well.
  • If the product allows, change the images in action and add infographics relevant to the holidays. For example, for Valentine’s Day, you can add an image of your gift being given to a significant other.

You have time to prepare and get ahead of the competition.

Read also: Top 5 mistakes in PPC work on Amazon that drain your budget

3. Extend discounts

There are two things you should keep in mind when selling on Аmazon in the first quarter:

  • Many buyers are still suffering from Christmas shopping fever. It will take time before they cool down.
  • Many buyers will receive Amazon gift cards and start using them.

This is why discounts should not be stopped right after the winter holidays.

TIP. Increase your income with related products. Some products in a set sell better on Аmazon. For example, if you have winter gloves and scarves that aren’t selling well individually, start selling them as a bundle on Amazon.

Bundles on Amazon consist of several individual products, each of which can be identified by a unique ASIN/UPC. A pre-packaged set of products identified by a single ASIN/UPC is not considered a bundle.

4. Increase your assortment

Don’t give away your products on Amazon just relying on sales, because bargain hunters are just one category of buyers. Instead, diversify your assortment – add items that will be popular on Amazon all year round. Create a line of items with high margins and low turnover, as well as high-turnover products with low margins. This will balance your sales and create a better selection for customers.

Read also: Cancellation of referral commission on Amazon EU and UK: the most frequent questions of Ukrainian entrepreneurs

5. Meet the demands of your customers

For example, one of the most common resolutions at the beginning of the year is to start training again and take care of one’s fitness. Therefore, the first quarter is the perfect time to sell products in this category. If you have the opportunity to do it – go ahead. The range is wide – from exercise equipment and fitness accessories to sportswear and food.

The main thing is to take advantage of the trend to lose weight. Even if you sell sugar-free candies or hair elastic bands – show in your photos how a girl who does sports uses your product.

In conclusion.

In order for your year to start off with good results, you need to prepare a strategy in advance and think about the desires of your customers. They are always ready to buy from you, but only if you accurately predict what they need. To set up an Amazon store, increase your Amazon business rating, make money and grow sales on Amazon, or just get Amazon seller help on another issue, leave a request and we will contact you!

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Preparing for the new business season on Amazon: tips for those who order and deliver goods from China

Preparing for the new business season on Amazon: tips for those who order and deliver goods from China

Referral fee is a percentage of each sale through the marketplace that Amazon takes for the opportunity to run an e-commerce business on its platform. For FBA sellers (those who use Amazon’s warehouses to deliver goods to the end customer), this is one of the three main fees, in addition to paying for warehousing and shipping to the end customer. For FBM sellers (those who deliver directly to the end consumer from their warehouses), this is the only mandatory commission that is charged.

Chinese New Year, also known as the Spring Festival, is the most important day in the Chinese calendar and falls between January 22 and February 5 in 2023. As the largest manufacturer and exporter of goods, China, of course, has a great influence on the purchasing processes and international delivery of goods. The pressure on the country’s work organization processes in the pre-holiday days is largely felt among Amazon sellers, so advance batch planning, production setup and logistics organization are extremely important.

Here are the main points that should be considered when preparing for a new business quarter.

Prepare goods in advance

Factories stop their work two weeks before the holiday and even earlier, and the gradual resumption of all processes occurs only in early February. To avoid problems with goods – coordinate schedules with production, ask when the last working day is at the factory and do not hesitate to properly prepare. If you have seasonal items in your arsenal, be sure to prepare enough for several months in advance.

Use prep centers (if necessary)

The most important thing before the holiday is to replenish stock with goods, deliver them to Amazon warehouses and/or prep centers. The human factor quite often becomes the reason why part of the goods during this period arrives with defects. Sometimes this is also due to the fact that a long holiday period is good for changing jobs, so many workers simply do not return to the factories, and newcomers take their places. Therefore, it is very important to make sure that you have a chain of goods quality control set up, or to use prep centers, which also include checking the goods before sending them to Amazon warehouses.

Deliver safely

Due to super-large orders, tariffs are rising, the number of possible delivery slots and the number of free containers are decreasing, there is an overload and freezing in ports. Other difficulties arise, in particular, caused by quarantine anti-COVID measures. Our friends, the logistics operator Partner Trade, who have been specializing in the delivery of large cargo from China for many years, shared recommendations on how to avoid delivery delays:

  • charter a ship early: book your delivery 3-4 weeks before the Chinese New Year. During this time, the cargo will have time to process, and it will reach its destination on time;

  • organize product inventory to avoid delays or stockouts;

  • work with a reliable logistics partner. A proven 3PL operator with the necessary experience and qualified specialists will help to avoid delays in deliveries during the Chinese holidays.

To get a professional consultation and calculate the cost of a future batch, fill out the form at the link.

Analyze your own sales

Even if your product is not made in China, you still need to prepare. To organize a sufficient number of goods in warehouses, analyze your own sales. Compare the results for recent months with last year in the same period. If you are a beginner, studying your competitors and their results is also important. You should build a promotion plan, increase advertising budgets to get better results. Learn how not to burn your ad budget and the most common mistakes sellers make when launching campaigns in our Top 5 Amazon PPC Mistakes That Burn Your Budget.

We also recommend using the Inventory Dashboard tool in the seller center (only available with an active account), which helps to predict the required amount of goods. It provides insight into inventory scheduling analytics, how long your items have been in storage on Amazon, insight into stocking fees, IPI (Inventory Performance Index), excess inventory, and other features of your product.

Don’t forget to congratulate your partners from China

Finally, we would like to add that for the Chinese, New Year is one of the most important holidays. Usually it is a family holiday and a time to meet friends. And since traditions have always been highly valued in the East, greeting partners will strengthen your cooperation. Usually in China they give something paired for the holiday – perhaps this simple secret will help you choose gifts that are guaranteed to please.

When planning each subsequent business period on the marketplace, you should also remember the general rules of preparation: optimize listings, check the quality of photos of your products, work not only with visual content (always update texts before the corresponding season). Leave a request on our website and get a free consultation.

 In addition, we would like to thank our partners: the Ministry of Digital Transformation of Ukraine, Ukrposhta  and Startup Ukraine. Thanks to our joint initiative, the referral cancellation program for Ukrainians became possible.

Free consultation

To receive free concultation, feel the form below. All points are obligatory.

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